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How to Write a Great Employer Value Proposition (EVP)

Posted on November 2019

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​The pharma and life sciences sectors are currently facing a war for talent.

As disruptive technologies evolve and high demands for specialists in branches such as biotechnology continue to grow, companies are now focusing on developing attractive employer brands to attain the best quality talent available.

A strong employer brand is built around an Employer Value Proposition, or EVP. This is a statement made to prospective employees to quickly communicate both the values of a company and the benefits of working for them.

This article provides a guide for HR professionals and recruitment teams on how to develop an EVP which is attractive and eye-catching. Successful EVPs provide benefits from decreasing employee turnover and increasing morale by introducing a shared promise and mission.

In this article