Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Senior Manager, Commercial Analytics
Negotiable, Morristown

A leading, global pharmaceutical organization is looking to add to its growing commercial analyti...

Apply now
Head of business development EMEA
Negotiable, Switzerland

Sales director Job type: Permanent Location: Switzerland A global medical device company who work...

Apply now
Associate Director, KOL Engagement Marketing - Oncology Launch
Negotiable, San Francisco

Associate Director of Strategic KOL Engagement, Oncology Launch Location: San Francisco Bay Compa...

Apply now
Director of Pricing & Contracting-Market Access
Negotiable, Washington, D.C.

Title: Director of Pricing & Contracting-Market Access Location: Greater DC Area Summary: A fast-...

Apply now
Regional Sales Manager
AU$100000 - AU$200000 per annum, Australia

Our client presents you with an unparalleled Antipodean career opportunity. This role is ideal fo...

Apply now
Associate Director Forecasting Hematology Oncology
US$180000 - US$180001 per annum, San Francisco

Associate Director, Hematology-Oncology Forecasting In this role the Forecasting & Strategy Assoc...

Apply now
Associate Director of Market Research COVID-19 portfolio
Negotiable, San Francisco

A leading global biotechnology company are looking to expand their global insights & analytics te...

Apply now
Program Manager, Operations Management
US$70 - US$75 per hour, Chicago

Job Title: Program Manager, Operation Management Location: Remote Type: Min. 12 months contract w...

Apply now
Sales representative Orthopaedic
Negotiable, Switzerland

Sales representative spine (PR/278300) Switzerland Sales Representative Spine Job type: Permanent...

Apply now