Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Clinical Specialist - Baden-Württemberg
Negotiable, Baden-Württemberg

A global medical device company are currently expanding their specialist team in mitraclip and tr...

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Director, Global Marketing (Rare Disease)
Negotiable, England

Job Title: Director, Global Marketing (Rare Disease) Location: Greater Boston Area Summary: A mid...

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Account Manager
Negotiable, Germany

My client is one of the leading providers of products and services for infection and contaminatio...

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Technical Support Specialist Frankfurt
Negotiable, Frankfurt (Oder)

Technical Support Specialist Frankfurt, Germany Company overview: My client is a leading diagnost...

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Associate Director for Communications, Asia
Negotiable, Singapore

We have an opportunity for a Regional Associate Director of Communications on a permanent basis. ...

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Manager, Commercial Operations
Negotiable, California

Job Title: Manager, Commercial Operations Location: California Summary: An innovative medical tec...

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Project Manager Integration
Negotiable, Switzerland

Dear network, we currently have an exciting opportunity for a Project Manager Integration on a co...

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Senior Manager, Marketing Analytics
US$145000 - US$165000 per year, United States of America

We have a current opportunity for a Xeris Pharmaceuticals as Senior Manager of Marketing Analytic...

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Manager II, Oncology Market Research
Negotiable, Chicago

Sr Manager, Market Research- Oncology Chicago, IL Description: The Individual for this position n...

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