Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

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€110000 - €130000 per annum + Stock Options, Yearly Bonus, Brussels

Location This position can either be based in London, UK or Brussels, Belgium with flexibility...

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£100000 - £120001 per annum, Frankfurt am Main

Senior Global Brand Manager - Vaccines An emerging biopharmaceutical company is looking to add...

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Sales Representative- Endovascular
Negotiable, Zürich

Sales Representative- Endovascular A well-established, medical devices company is seeking a pas...

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Product Manager (Nutrition) Switzerland
Negotiable, Switzerland

Product Manager, Switzerland- NUTRITION One of the most important manufacturers and supplier...

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International Product manager
£90000 - £90001 per annum, Munich

International Product Manager I have been engaged by an exciting life sciences and surgical me...

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Key Account Manager
£80000 - £80001 per annum, Germany

National Key account manager A leading global Medical Devices company is searching for a Nation...

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Account Manager
Negotiable, South Holland

Account Manager Are you seeking an opportunity with a fast growing company with excellent cultu...

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Clinical Sales Specialist
Negotiable, Breda

A very exciting opportunity has opened up with a rapidly growing business in the respiratory car...

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Market Access Manager
€100000 - €101000 per annum, Baar

Market Access Manager Location: Baar, Switzerland. A fast-growing Medical Device organisatio...

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