Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Demand Planning Manager
Negotiable, Manhattan

Job Title: Demand Planning Manager A leading provider of beauty products is looking for a skilled...

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Thermal Analyses Sales Representative
Negotiable, Denver

Job Title: Thermal Analyses Sales Representative Location: Multiple Midwest Locations Summary: Th...

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Senior Sales Representative
Up to £100000 per annum, Munich

A large and innovative medical device company is looking to increase its interventional cardiolog...

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Leadership Development & Training Director
Negotiable, South San Francisco

Leadership Development & Training Director A global, top Biopharmaceutical company with a diverse...

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Contracting and Pricing Analyst
Negotiable, Austin

Contracting and Pricing Analyst A global, industry leader in the medical device space is looking ...

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Senior Manager Field Analytics
Negotiable, South San Francisco

Senior Manager, Analytics & Operations A growing, global biopharmaceutical company with a diverse...

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Therapy Development Manager - Spain
Negotiable, Spain

A fast growing global medical device company is looking for a Therapy Development Manager to join...

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Territory Manager - Netherlands
Up to £70000 per annum, Netherlands

A global, fast growing medical device company are looking to expand into the Netherlands and hire...

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Business Development Manager HK
Up to HK$1 per annum, Hong Kong

Position Description Responsible for developing and implementing the overall sales strategy to ac...

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