Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Clinical Specialist - Critical Care
€60000 - €95000 per hour, England

Clinical Specialist - Critical Care Ein Unternehmen für medizinische Geräte, das hochwertige u...

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Senior Manager of Sales Operations
Negotiable, Los Angeles

Title: Senior Manager of Sales Operations Salary: $145,000- $155,000 + equity Are you looking ...

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Capital Equipment Sales - Baden Württemberg
€60000 - €80000 per annum + Company car,pension, Stuttgart

Capital Equipment Sales - Baden Württemberg Sie haben Spaß am Verkauf von erklärungsbedürftige...

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Associate Director Data Insights & Analytics - Neuroscience
Negotiable, Boston

Leads a team responsible for all analytics and advanced modeling initiatives for the Neuroscien...

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Commercial Data Manager
US$125000 - US$150000 per annum, Boston

This newly created role in the US Commercial Operations team is tasked with the execution of lau...

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Senior Director of Sales Operations
Negotiable, Paramus

Title: Senior Director of Sales Operations Salary: $215K - $225K Base Salary + bonus + equity ...

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Senior Director of Sales Operations
Negotiable, Paramus

Title: Senior Director of Sales Operations Salary: $215 - $225 Base Salary + bonus + equity A...

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Sales Representative - Chemotherapy & Cell Culture
Negotiable, Nordrhein-Westfalen

Sales Representative - Chemotherapy & Cell Culture Sie haben einen Hintergrund in der Biologie ...

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Regional Sales Manager
Negotiable, Lausanne

Sales Representative- General Surgery A well-established, medical devices company is seeking a ...

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