Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Sales Representative, Bavaria
Negotiable, Munich, Bayern

Sales Representative, Bavaria A mid-sized and incredibly exciting Medical Devices company is se...

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Sales Representative
Negotiable, Köln, Nordrhein-Westfalen

Sales Representative, Cologne A mid-sized and incredibly exciting Medical Devices company is se...

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Account Manager
Negotiable, Netherlands

A small but rapidly growing and exciting Medical Devices company is seeking an experienced Regio...

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Sales Representative
Negotiable, Frankfurt am Main, Hessen

Sales Representative, Frankfurt A mid-sized and incredibly exciting Medical Devices company is ...

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Sales Development Manager EMEA
Negotiable, Zürich, Switzerland

Sales Development Manager EMEA A leading company in the Lab automation space is seeking a senio...

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Senior Sales Manager Benelux
Negotiable, Netherlands

Senior Sales Manager Benelux A large biotechnology company specialised in analytical instrument...

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Account Manager
Negotiable, Belgium

A leading and global orthopaedics Medical Devices company is looking for salespeople in Belgium....

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Procedural Consultant
Negotiable, Switzerland

Procedural Consultant- Switzerland - Medical Devices A well-established, medical devices compan...

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Category & Business Development Lead
£100001 - £1200001 per annum, Germany

CATEGORY DEVELOPMENT LEAD REPORTING TO Head of Category Portfolio & Innovation (title tbd) PU...

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