Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Senior Channel Marketing Manager
Negotiable, Los Angeles

An international leader in Diagnostics is looking for Channel Marketing expereince to join their ...

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Interventional Urology Territory Manager - North
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Interventional Urology Territory Manager - North Sie sind Experte im Bereich der Urologie und wol...

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Interventional Urology Territory Manager - North
Negotiable, England

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Senior Manager, Insights and Analytics - GIBU
Negotiable, Lexington

Senior Manager, Insights and Analytics - Gastroenterology An invigorating new opportunity at a re...

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Director of Commercial Strategy
Negotiable, Raleigh

An exciting clinical-stage Biotechnology company with a growing oncology portfolio is looking for...

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Vascular Territory Manager - North
€70000 - €90000 per annum, Hamburg

Vascular Territory Manager - North Sie sind Experte im Vascuar Bereich und suchen eine neuer Hera...

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International Sales Manager - Emergency Care
Negotiable, Hamburg

International Sales Manager - Emergency Care Als einer der führenden Anbieter im Bereich Beatmung...

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Territory Manager - Intensive Care / Sleep
Negotiable, Hamburg

Territory Manager - Intensive Care / Sleep Als Territory Manager sind Sie der erste Ansprechpartn...

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Clinical Specialist - Respiratory - South / West Germany
Negotiable, Karlsruhe

Clinical Specialist - Respiratory - South / West Germany Ein Unternehmen für medizinische Geräte,...

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