Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Regional Product Manager - Clinical Diagnostics
Negotiable, Singapore

Overview: One of the leading distributors is planning to expand further into the SEA market and s...

Apply now
General Manager
Negotiable, Singapore

Title: General Manager Location: Singapore Overview: One of the leading distributors is planning ...

Apply now
Senior Business Development Director
Negotiable, Japan

My client is a multinational company with more than 14,000 employees. It is a global supplier of ...

Apply now
Director, US Patient Marketing
Negotiable, Massachusetts

Job Title: Director, US Patient Marketing Location: Massachusetts Responsibilities: Provide strat...

Apply now
Business Development Manager
Negotiable, Singapore

Overview: One of the growing and leading group of laboratories providing testing and support serv...

Apply now
Lab Business Sales Representative, Japan
Negotiable, Japan

My client is a Fortune 500 company, a leading global provider of mission-critical products and se...

Apply now
Manager, Payer Contracting Development (Remote)
Negotiable, Los Angeles

Job Title: Manager, Payer Contracting Development Location: Remote Opportunity Company: Top leadi...

Apply now
Senior Sales Manager - BENELUX
Negotiable, Netherlands

Senior Sales Manager - BENELUX Company Overview: A global, innovative diagnostics organisation is...

Apply now
Account Manager- Life Science
Negotiable, Vienna

Account Manager- Life Science A growing biotechnology company is in the search for a Sales Specia...

Apply now