Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Sales Manager Central Europe
Negotiable, Germany

Sales Manager Central Europe This newly created position will be a fantastic challenge to any S...

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Sales Development Manager EMEA
Negotiable, Zürich, Switzerland

Sales Development Manager, EMEA A fantastic opportunity has become available in the field...

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Director, Brand Marketing
US$16000 - US$140000 per year, Carle Place, New York

Job Summary: A leading, global healthcare distribution organization is looking to add to its gr...

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Director, Gross to Net Forecasting
Negotiable, New Jersey, USA

A leading pharmaceutical company is searching for an expert to join their team as the Director o...

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Senior Manager-Associate Director Market Research
US$150000 - US$165000 per year, Massachusetts, USA

A global-leading, pharmaceutical organization local to Cambridge Massachusetts, is looking to ad...

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Regional Sales Manager
Negotiable, Germany

Regional Sales Manager- Germany A rapidly expanding human genome sequencing company is seeking...

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Clinical Application Specialist
Swiss Franc60000 - Swiss Franc110000 per annum, Zürich, Switzerland

Clinical Application Specialist A small but rapidly growing Medical Devices company is seeking ...

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VP of US Commercial
US$250000 - US$300000 per year, New Jersey, USA

Job Description This groundbreaking clinical stage, metabolic oncology biotechnology company...

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Senior Manager, Price Forecasting
Negotiable, Boston, Massachusetts

A globally recognized and leading biopharmaceutical company is looking to expand their price for...

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