Commercial

Commercial

​It is hard to imagine another industry where the old saying, ‘you have to spend money to make money’ is more true than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. SAMPS also shares insights on how artificial intelligence and other technologies are become increasingly strategic resoruces for sales and marketing professionals across life sciences.

As a result of these trends the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of 4% over the forecast period of 2019-2024.

Commercial Jobs

Regional Clinical Education Specialist
Negotiable, Singapore

My client is a leader in blood and cell components globally. They aim to improve lives through th...

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Sales Representative
Negotiable, Germany

Sales Representative - North Germany - Orthopaedics An exciting, international Medical Devices co...

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MDM Analytics Senior Manager
Negotiable, San Francisco

MDM Analytics Senior Manager Reports to: Associate Director, Commercial Information Management A ...

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Senior/Product Manager
US$1 - US$2 per annum, Jakarta

Senior/Product Manager A global Pharmaceutical company with positive and agile company culture is...

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North Regional Sales Specialist
£60000 - £80000 per annum + 20% Bonus, Hamburg

My company is globally renown and develops, manufactures, and sells medical technologies used in ...

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Director, Pipeline Strategy
Negotiable, New Jersey

Job Title: Director, Pipeline Strategy Location: New Jersey (Hybrid Model) Summary: A global phar...

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Country Manager
Negotiable, Germany

Country Manager Could you be the next Country Manager for a leading Medical Device company based ...

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Business Development Manager
Negotiable, Germany

Currently working with a Company that focuses on developing and producing disposable microfluidic...

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Buyer
Negotiable, United States of America

A global food and beverage company is looking for a Procurement Specialist/Buyer to join their te...

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