Senior Manager, Healthcare Digital Marketing

Introduction

Our client, a leading organization in the healthcare sector based in Nashville, Tennessee, is seeking a dynamic and results-driven Senior Manager, Healthcare Digital Marketing. This is an outstanding opportunity for a seasoned digital marketing professional to take the next step in their career and lead impactful strategies in a fast-moving, innovative environment. Join our client's team and play a pivotal role in shaping their healthcare marketing initiatives.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies to support our client's business objectives.
• Oversee website creation projects, from concept to execution, ensuring optimal user experience and brand consistency.
• Lead message testing initiatives to refine and enhance our client's communication strategies.
• Design and execute comprehensive social media strategies to engage key audiences and drive impactful results.
• Utilize SEO/SEM tools and practices to ensure effective online visibility and traffic generation.

Key Skills and Experience

• Digital Marketing Strategy: Proven experience in planning and executing effective digital marketing campaigns.
• B2B Marketing: Expertise in developing marketing initiatives tailored to business-to-business audiences.
• Website Creation: Hands-on experience in building and managing professional websites.
• Message Testing: Ability to craft and test impactful messaging to reach target audiences effectively.
• Social Media Strategies: Skilled in leveraging social platforms to engage and activate audiences.
• SEO/SEM Exposure: Proficiency in optimizing websites and executing search engine marketing campaigns.
• Experience: A minimum of 7 years of digital marketing experience, with a preference for those with healthcare marketing expertise.

Location & Work Environment

The position is based on-site in Nashville, Tennessee, requiring a full-time 5-day work week. Be part of an energetic and collaborative environment that values excellent marketing execution and innovation.