Market Development Manager

EPM is currently partnered with a cutting edge molecular diagnostic organization seeking a Market Development Manager for a hybrid role 3 days on site.

Key Responsibilities:

• Deliver revenue and margin growth across assigned products, segments, and initiatives.
• Create and implement product positioning strategies and customer-centric messaging.
• Develop market-specific content and campaigns for use across digital, print, events, and sales channels.
• Lead and refine lead nurturing strategies, including targeted email campaigns and workflows to drive engagement and conversions.
• Build relationships with Key Opinion Leaders (KOLs) and lead Voice of Customer (VoC) initiatives to inform product innovation and messaging.
• Manage commercialization of new product launches in partnership with Product Management.
• Collaborate with channel experts to define and execute channel strategies aligned with ROI.
• Align go-to-market strategies with Sales, R&D, Regulatory, and Operations teams.
• Leverage Commercial Analytics to monitor performance and adjust tactics for accelerated growth.
• Lead and develop a high-performing marketing team, influencing across all levels of the organization.

Qualifications:

• Bachelor's degree required; advanced degree (MS or PhD) in Molecular Biology, Microbiology, Immunology, or related field strongly preferred.
• Minimum 3 years of sales experience in relevant categories preferred.
• Minimum 3 years of experience leading direct reports or cross-functional teams.