Senior Manager, Healthcare Digital Marketing
Senior Manager, Healthcare Digital Marketing
Introduction
Our client, a leading organization in the healthcare sector based in Nashville, Tennessee, is seeking a dynamic and results-driven Senior Manager, Healthcare Digital Marketing. This is an outstanding opportunity for a seasoned digital marketing professional to take the next step in their career and lead impactful strategies in a fast-moving, innovative environment. Join our client's team and play a pivotal role in shaping their healthcare marketing initiatives.
Key Responsibilities
- Develop and implement cutting-edge digital marketing strategies to support our client's business objectives.
- Oversee website creation projects, from concept to execution, ensuring optimal user experience and brand consistency.
- Lead message testing initiatives to refine and enhance our client's communication strategies.
- Design and execute comprehensive social media strategies to engage key audiences and drive impactful results.
- Utilize SEO/SEM tools and practices to ensure effective online visibility and traffic generation.
Key Skills and Experience
- Digital Marketing Strategy: Proven experience in planning and executing effective digital marketing campaigns.
- B2B Marketing: Expertise in developing marketing initiatives tailored to business-to-business audiences.
- Website Creation: Hands-on experience in building and managing professional websites.
- Message Testing: Ability to craft and test impactful messaging to reach target audiences effectively.
- Social Media Strategies: Skilled in leveraging social platforms to engage and activate audiences.
- SEO/SEM Exposure: Proficiency in optimizing websites and executing search engine marketing campaigns.
- Experience: A minimum of 7 years of digital marketing experience, with a preference for those with healthcare marketing expertise.
Location & Work Environment
The position is based on-site in Nashville, Tennessee, requiring a full-time 5-day work week. Be part of an energetic and collaborative environment that values excellent marketing execution and innovation.
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