Director of Digital Marketing

Director of Digital Marketing (HCP & Patient)
Mountain View, CA (Hybrid)

Full-Time | $200K-$220K Base + Benefits

Transform Lives. Lead Innovation. Drive Digital Excellence.

A leading medical device company is seeking a visionary Director of Digital Marketing to spearhead digital strategy and execution across healthcare professional (HCP) and patient audiences. This is a high-impact role for a strategic leader ready to drive growth, engagement, and brand visibility in a mission-driven environment.

Key Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Omnichannel Campaigns: Manage campaigns across SEO/SEM, email, paid media, social, and more.
• Website & UX: Own the corporate website strategy, content, and performance optimization.
• Analytics & ROI: Define KPIs, analyze performance, and optimize campaigns using tools like Excel and SFDC.
• Lead Generation: Build and refine patient and HCP funnels to maximize conversion and engagement.
• Brand Storytelling: Elevate the brand through compelling digital content and thought leadership.
• Cross-Functional Collaboration: Partner with Sales, Clinical, Regulatory, and Education teams.

Requirements:

• 7+ years in digital and brand marketing, ideally in the medical device space
• ProveAbility to work onsite in Mountain View, CA twice a week

Benefits:

• Competitive base salary ($200K-$220K) + RSUs
• Medical, Dental & Vision Insurance
• 401(k) with company match
• ESPP & 529 Plan
• Generous PTO + 11 paid holidays
• Health & Wellness Programs
• FSA & Commuter Benefits
• This organization is proud to be an equal opportunity employer and values the contributions of a diverse workforce.