Associate Director, Patient Marketing
Associate Director, Patient Marketing
Location: Greater Boston - Hybrid
About the Company
The company is an innovative biopharmaceutical organization within Greater Boston's biotech hub. For over 20 years, they have been focused in ophthalmology, developing therapies for retinal diseases.
Role Overview
They are seeking an Associate Director, Patient Marketing, to lead the launch of their product. This role will drive patient marketing initiatives-including DTC strategy, media planning, content creation, and performance analysis-aligned with brand goals. The position collaborates cross-functionally with teams such as Patient Advocacy, Sales, Communications, Market Access, Medical, and PRC, as well as external partners.
Job Requirements
Execute a comprehensive patient engagement and education plan for both the disease and the product
- Utilize print, digital, social, and other channels for a seamless, personalized experience
Own and apply a deep understanding of the patient journey
- Leverage patient insights to develop supportive, empowering engagement tactics
Ensure alignment with overall brand strategy and eyecare professional (ECP) initiatives
- Collaborate with the ECP brand lead to integrate the patient perspective
Oversee development and management of patient-facing digital assets
- Includes websites, banner ads, apps, etc., ensuring they are informative, accessible, and engaging
Use marketing expertise to build and engage a MacTel community
- Focus on social media and other digital platforms
- Lead patient ambassador programs and patient-centered events
Monitor engagement and performance metrics
- Use insights to optimize strategies and allocate resources effectively
Manage program budgets, vendor contracts, and project timelines
- Ensure delivery within the agreed scope, budget, and deadlines
Education & Experience
- Bachelor's degree required
- Minimum 4 years of product marketing experience
- At least 3 years in pharmaceutical marketing, promotions, or relevant commercial roles (e.g., Sales, Marketing, Market Access)
Requirements
- Proactive, creative, and entrepreneurial mindset
- Preferred: Experience in rare diseases and ophthalmology
- Proven success in multichannel campaign development and execution
- Strong analytical skills with the ability to synthesize market and scientific data into actionable insights
- Demonstrated ability to build innovative strategies
Effective cross-functional collaborator in a matrixed, fast-paced environment
- Especially with Medical Affairs and Sales teams
Excellent project and budget management skills
- Experience managing multiple vendors and agency partners
Salary and Benefits
- Competitive salary ranging from $150,000 to $190,000- Exact compensation may vary based on skills, experience, and location.
- Strong compensation package with incentives.
Application Process
Interested candidates who meet the qualifications are encouraged to apply. Please ensure your resume highlights your relevant experience.