Associate Director Digital & Social Media Marketing - Rare Disease

Associate Director of Digital & Social Media Marketing
Cambridge, MA (Hybrid; must be on-site 3x a week)

I am partnering with a large biotech company searching for a digital expert to spearhead their digital & social media marketing strategy for the company's Rare Disease brand. This role will be responsible for developing & executing the brand's digital media strategy across channels to maximize both HCP and patient engagement.

Key Responsibilities

• Design and implement a comprehensive digital & social media strategy for a rare disease brand, aligning with overarching business objectives.
• Act as the SME on digital & social media, crafting impactful campaigns while coordinating cross-functional resources to achieve desired outcomes.
• Lead social media advertising initiatives using a mix of paid, owned, and earned media, driving data-informed decisions and fostering a culture of continuous optimization.
• Create and drive innovative digital strategies targeting both HCPs and patients, with a focus on ongoing refinement to enhance engagement and impact.
• Establish key performance indicators and oversee social listening efforts, ensuring insights are actively shared and used to guide strategy
• Apply advanced analytics techniques to track campaign effectiveness and leverage insights to continuously improve campaign engagement and refine overall strategy
• Work closely with key stakeholders across functions to ensure unified messaging and strategic alignment across all communication channels.
• Drive innovation by identifying emerging trends and integrating new technologies, tactics, and strategies to enhance digital communications and engagement.

Qualifications

• Bachelor's Degree Required; Advanced Degree Preferred
• 7+ years of marketing experience within the biotech/pharma industry
• 5+ years of social media and digital marketing experience
• Launch experience