Director, US Media Strategy

Location: Cambridge, MA - Hybrid (3 days onsite per week)

EPM Scientific is partnered with a rapidly growing multinational biotechnology company to hire a Director, US Media Strategy. This leader will drive integrated media strategy across HCP and patient audiences, shaping omnichannel planning and maximizing brand impact through innovative, data‑driven execution.

Key Responsibilities

• Lead integrated TV + digital media strategies for HCP and patient audiences.
• Serve as the organization's media expert, guiding brand teams and influencing omnichannel planning.
• Oversee media agencies across programmatic, social, search, SEO, and TV.
• Optimize channel mix and investment using audience insights and ROI modeling.
• Own media performance, KPIs, dashboards, and ongoing optimization efforts.
• Translate data and analytics into actionable insights for business decisions.
• Ensure all media activities comply with regulatory, legal, and privacy requirements.
• Build strong internal partnerships and manage key external media relationships.

Qualifications

• 10+ years of healthcare media experience (agency or client side).
• Deep knowledge of HCP + DTC media, digital platforms, TV, social, and SEO.
• Strong fluency in media metrics and measurement vendors (IQVIA, Crossix).
• Exceptional communication and cross‑functional leadership skills.
• Proven ability to convert analytics into strategic action.
• Bachelor's degree required; MBA preferred.

No visa sponsorship available. Only applicants meeting all requirements will be considered.