Senior Director US Omnichannel/ Digital Engagement

Senior Director, U.S. Digital & Customer Engagement

Overview
Seeking a senior leader to drive digital and omnichannel strategy across U.S. commercial teams. This role partners with marketing leadership to deliver data-driven, personalized engagement for healthcare professionals and patients.

Key Responsibilities

• Lead the shift to AI-enabled, always-on customer engagement models
• Serve as a strategic advisor to brand teams, aligning digital efforts with business goals
• Oversee end-to-end omnichannel strategy, execution, and performance
• Build and lead a high-performing digital team; establish scalable processes and best practices
• Partner cross-functionally to deliver integrated, compliant campaigns across channels
• Use analytics and insights to optimize performance and drive continuous improvement
• Champion adoption of new technologies, data capabilities, and innovative engagement approaches

Qualifications

• 14+ years in digital marketing, omnichannel strategy, or customer engagement (regulated industry preferred)
• Proven experience leading transformation and influencing senior stakeholders
• Strong expertise across digital channels, personalization, and marketing technology
• Analytical mindset with a focus on measurable outcomes

Profile
Strategic, data-driven leader with a track record of building modern engagement capabilities, leading teams, and driving measurable business impact.