Senior Director US Omnichannel/ Digital Engagement
Senior Director, U.S. Digital & Customer Engagement
Overview
Seeking a senior leader to drive digital and omnichannel strategy across U.S. commercial teams. This role partners with marketing leadership to deliver data-driven, personalized engagement for healthcare professionals and patients.
Key Responsibilities
- Lead the shift to AI-enabled, always-on customer engagement models
- Serve as a strategic advisor to brand teams, aligning digital efforts with business goals
- Oversee end-to-end omnichannel strategy, execution, and performance
- Build and lead a high-performing digital team; establish scalable processes and best practices
- Partner cross-functionally to deliver integrated, compliant campaigns across channels
- Use analytics and insights to optimize performance and drive continuous improvement
- Champion adoption of new technologies, data capabilities, and innovative engagement approaches
Qualifications
- 14+ years in digital marketing, omnichannel strategy, or customer engagement (regulated industry preferred)
- Proven experience leading transformation and influencing senior stakeholders
- Strong expertise across digital channels, personalization, and marketing technology
- Analytical mindset with a focus on measurable outcomes
Profile
Strategic, data-driven leader with a track record of building modern engagement capabilities, leading teams, and driving measurable business impact.
FAQs
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