Associate Director Payer Channel Marketing

About This Role

The Associate Director, Payer & Channel Marketing (PCM) is responsible for planning and executing payer and reimbursement marketing activities to support brand objectives for several future launches in nephrology. In this role, the individual serves as a critical liaison, aligning brand strategy with market access and reimbursement priorities, with the ultimate goal of optimizing patient access to therapy.

What You'll Do

• Drive market access launch strategy and develop payer and reimbursement marketing initiatives for a therapy intended for nephrology patients.
• Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with U.S. Brand/commercial partners.
• Establish a compelling value narrative and execute a multichannel campaign; collaborate with Global Value & Access, HEOR teams, and U.S. Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs.
• Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand needs and design impactful tactics and programs.
• Develop strategies and frameworks for access and reimbursement engagement with KOLs, providers, and other key contacts within the provider landscape.
• Develop and deliver appropriate pre‑ and post‑launch payer and channel resources (e.g., DSA, PIE, Economic/BOI considerations, BIM, PVP, and pull‑through resources).
• Oversee the regulatory and legal approval (Promotional Review Committee/PRC) process for all payer and reimbursement marketing tactics.
• Manage the vendor agency of record to ensure fulfillment and execution of projects and tactics within budget.
• Lead the annual brand planning process for access and reimbursement activities related to ALS.
• Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Nephrology Franchise leadership to monitor initiative progress and adjust execution plans as needed.

Who You Are

You are a strategic thinker who thrives in collaborative, cross‑functional environments and enjoys designing solutions to complex business challenges. You communicate with clarity, craft compelling narratives, and influence effectively without direct authority.

Required Skills

• BA/BS degree required; MBA or other relevant graduate degree preferred.
• 7+ years of pharmaceutical or biopharma industry experience, including direct responsibility for marketing activities-ideally within payer marketing.
• Demonstrated understanding of payer market dynamics related to commercialization, pricing, specialty distribution, and overall access for infused buy‑and‑bill medicines (commercial, Medicare Part B, FFS/Managed Medicaid, VA/DoD).
• Experience or background in HEOR strongly preferred.
• Proven experience developing tools and tactics for U.S. payer markets and customers.
• Strong professionalism, accountability, and a sense of urgency within defined areas of responsibility.
• Excellent project‑management skills with the ability to independently move initiatives forward within timelines and budgets.
• Strong verbal and written communication skills, capable of translating tactical direction to internal and external audiences (e.g., payer account teams, sales, marketing, advocacy).
• Ability to collaborate and influence across a broad range of stakeholders to achieve results.
• Experience managing multiple priorities under evolving business constraints.

Preferred Skills

• Previous nephrology payer or channel marketing experience.