Director Global Pipeline Marketing
EPM Scientific are Recruiting for a Director of Global Pipeline Marketing to join our Global Ocular Health & Pharmaceutical leadership team.
In this high‑impact role, you will define global strategy, guide portfolio development, drive launch excellence, and partner cross‑functionally to advance a dynamic and growing product pipeline.
This position is ideal for a strategic leader with strong analytical acumen, a passion for innovation, and deep expertise in pharmaceutical commercialization.
What You'll Do
Global Strategy & Portfolio Leadership
- Lead strategy development for a global pharmaceutical portfolio exceeding $600M.
- Build complex portfolio scenarios reflecting market dynamics, competition, patient flow, forecasting constraints, and payer landscapes.
- Recommend resource allocation and trade‑off decisions across strategic priorities.
Launch Excellence & Commercialization
- Develop the global commercial strategic playbook and partner cross‑functionally to deliver launch and lifecycle plans.
- Operationalize launch governance, readiness scorecards, KPIs, and cross‑functional alignment.
- Provide annual commercial guidance to regional partners and champion insight‑driven positioning and segmentation.
Insights, Forecasting & Analytics
- Shape global forecast models, including epidemiology, patient-flow modeling, and uptake curve assumptions.
- Conduct evidence‑based valuations, analogue benchmarking, and scenario‑based decision support.
- Synthesize market trends and competitive activity to inform global strategy.
Market Access, Pricing & HEOR
- Support payer strategy development, evidence generation needs, pricing corridors, GTN modeling, and access planning.
- Integrate long‑range access strategy with annual brand planning and financial forecasting.
Innovation, BD&L & Customer Insight
- Evaluate external business development opportunities to expand the pharmaceutical portfolio.
- Lead global segmentation, positioning, and claims development supported by rigorous insights research.
- Partner with Digital and Analytics teams to advance omnichannel and digital marketing activation.
Operations, S&OP & Financial Stewardship
- Provide commercial leadership into S&OP processes, manufacturing planning, and capital investment considerations.
- Connect demand signals, launch planning, and supply scenarios to financial and operational outcomes.
- Oversee brand budgets, forecast pacing, ROI tracking, and strategic reallocation of resources.
What You Bring
- Bachelor's degree required; MBA preferred.
- 10+ years of relevant experience, including 6+ years in global or US strategic marketing, launch excellence, portfolio strategy, or market access.
- Experience in ophthalmology or specialty care strongly preferred.
- Proven cross‑functional influence and leadership.
- Strong quantitative skill set including forecasting, market modeling, pricing analytics, GTN waterfall analysis, and ROI evaluation.
- Ability to translate insights into strategic, actionable recommendations and communicate them effectively at all levels.
- Hands‑on mindset with the ability to scale between tactical execution and executive‑level strategy.
FAQs
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