Director, Patient Marketing - Neurology
Director, Patient Marketing (Neurology)
Location: San Francisco, CA - 3 days on site
EPM Scientific is partnered with a rapidly growing biotechnology organization dedicated to developing transformative treatments for individuals living with serious and underserved conditions, particularly within rare and genetically driven diseases. Built on a model that empowers small, expert teams, the company uses modern scientific thinking, strong data discipline, and a nimble operating structure to advance therapies efficiently and responsibly, with multiple programs progressing toward key pre-launch milestones.
Employees are drawn to this environment because of its entrepreneurial mindset, strong cross-functional collaboration, and commitment to translating complex science into meaningful patient impact. If you're motivated by building patient-centered strategies, shaping a commercial launch, and working within a fast-paced and highly accountable organization, this role offers the opportunity to play a key leadership role in bringing innovative therapies to patients.
Responsibilities
- Lead U.S. patient marketing strategy for a late-stage asset, driving integrated planning across product teams and commercial functions.
- Develop and execute patient-focused brand strategy including positioning, messaging, and narrative development across audiences.
- Oversee innovative, data-driven campaigns that drive disease awareness, engagement, and long-term adoption.
- Translate patient and caregiver insights into impactful initiatives across education, advocacy, access, and adherence programs.
- Collaborate closely with cross-functional partners including Market Access, Medical Affairs, Insights, Digital, and external agencies to deliver cohesive programs.
- Partner with value and access teams to support patient access, reimbursement strategy, and support programs.
- Establish KPIs and measurement frameworks to evaluate performance and optimize patient engagement strategies.
Qualifications
- 10+ years of commercial biotech or pharmaceutical experience with strong progression in marketing roles.
- Demonstrated experience leading brand strategy across patient (and ideally HCP) audiences.
- Proven launch experience, ideally within rare disease, specialty, or competitive markets.
- Neurology experience particularly within neuromuscular preferred
- Experience working cross-functionally and managing agency partners within complex organizations.
- Excellent communication skills with the ability to influence senior stakeholders.
- Highly self-directed, adaptable, and motivated by improving outcomes for patients with serious conditions.
Note: Applicants who do not meet the above requirements will not be considered for this role.
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