Director/Senior Director, Brand Strategy

About the Role

Our client, a top-tier healthcare advertising agency, is seeking a Director or Senior Director of Brand Strategy to lead strategic efforts on a high-visibility pharmaceutical account with two major product launches planned for the upcoming year. This is a high-impact role for a strategic leader who thrives in a fast-paced, collaborative environment and is passionate about shaping brand narratives that drive meaningful engagement.

The ideal candidate will bring 7-10 years of experience in pharma brand strategy, a proactive mindset, and a strong ability to partner with account teams to drive brand planning and strategic innovation.

Key Responsibilities

• Strategic Development

  • Lead brand strategy across multiple indications, including launch planning, positioning, and messaging.
  • Translate clinical and scientific data into compelling brand narratives for HCP and patient audiences.
  • Identify opportunities for brand growth and differentiation through proactive strategic thinking.

• Cross-Functional Collaboration

  • Work closely with account teams to shape strategic deliverables and ensure alignment across creative, medical, and client services.
  • Lead strategic workshops, planning sessions, and competitive landscape analyses.
  • Support omnichannel planning and customer journey development.

• Client Engagement

  • Serve as a strategic partner to clients, providing insights and recommendations that guide brand decisions.
  • Present strategic thinking with clarity, confidence, and relevance to business objectives.

• Team Leadership

  • Mentor junior strategists and contribute to the development of the strategy discipline.
  • Inspire creative teams with strategic insights that fuel impactful ideas.

Ideal Candidate Profile

• 7-10 years of experience in brand strategy within pharma advertising or healthcare consulting.
• Proven success in pharmaceutical product launches.
• Strong understanding of FDA regulations, HCP and patient engagement, and the healthcare marketing landscape.
• Exceptional communication, storytelling, and presentation skills.
• Experience with brand planning, positioning, and customer journey mapping.
• Bachelor's degree required; advanced degree in life sciences, marketing, or business preferred.

Preferred Experience

• Familiarity with multiple therapeutic areas and launch strategy.
• Experience working in a fast-paced agency environment.
• Ability to work proactively and collaboratively across teams.