Director, Marketing Strategy

Director, Commercial Marketing Strategy

Location: Pleasanton, CA

EPM Scientific is partnered with a leading Medical Device company

Key Responsibilities:

• Lead strategic marketing initiatives for cardiovascular technologies, including market planning, product positioning, and launch execution.
• Drive market development by identifying customer needs, guiding product innovation, and expanding therapy access.
• Oversee integration of advanced clinical tools into healthcare settings, supporting adoption and utilization.
• Manage and mentor a cross-functional team across product management and field implementation services.
• Collaborate with sales, education, and commercial teams to align strategy and ensure business objectives are met.
• Analyze market trends and competitive dynamics to inform strategic decisions and maintain leadership in the space.

Qualifications:

• Bachelor's degree in business, life sciences, engineering, or related field
• 11+ years of experience in strategic marketing, product management, and commercial leadership within the healthcare or medical device industry.
• Proven success in launching and scaling innovative therapies or technologies.
• Strong understanding of clinical environments, market access dynamics, and regulatory considerations.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Experience managing teams and driving performance across diverse commercial functions.

Note: Applicants who do not meet the above requirements will not be considered for this role.