Commercial Excellence CRM Senior Business Partner

Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)

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Phone Number: +65 6027 2671

Job Advertisement: CRM Manager

Location: Singapore

About:

My client is a long‑established healthcare organization focused on supporting patients with complex and long‑term medical needs through high‑quality therapies and care solutions. With a strong global footprint, they combine medical expertise, manufacturing capabilities, and technology to enhance treatment safety, reliability, and patient outcomes.

Responsibilities:

Strategic Commercial & CRM Partnering

• Serve as the primary CRM business partner for APAC commercial teams, ensuring alignment between business needs and CRM capabilities.
• Introduce and embed SFE and CRM processes into new markets, ensuring understanding, adoption, and consistency across sales and marketing teams.
• Influence stakeholders at senior levels, driving CRM value creation, field-force productivity, and commercial execution excellence.

CRM Adoption & Change Management

• Lead CRM change management initiatives including communication, training, onboarding, and process harmonization.
• Drive continuous usage and adoption through analysis of CRM behaviors, business feedback, and market engagement.
• Partner with markets to identify adoption gaps and implement structured action plans.

Commercial Effectiveness & SFE Enablement

• Deploy SFE methodologies such as Segmentation & Targeting, call planning, activity management, and performance tracking.
• Support commercial teams in leveraging CRM insights for territory planning, customer engagement, and business decision-making.
• Promote data-driven commercial excellence practices across APAC.

Stakeholder Engagement & Market Enablement

• Work closely with country sales leaders, marketing teams, and commercial operations to understand local needs and implement best practices.
• Facilitate workshops, capability-building sessions, and business reviews to elevate CRM and SFE maturity.
• Collaborate with global CRM and regional commercial excellence teams to align processes and share learnings.

Qualifications:

• Bachelor's degree required; MBA or postgraduate degree is an advantage.
• 7-12 years of experience in Commercial Excellence, SFE, CRM implementation, or regional commercial operations.
• Strong business-facing CRM experience (e.g., Veeva, Salesforce), with proven ability to drive adoption across markets.
• Excellent communication and storytelling skills with senior stakeholders.
• Regional APAC experience is strongly preferred.
• Ability to work in a matrix and influence without authority.

If you are interested in this role, please apply with your most updated CV attached.

Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)