SVP, Healthcare Media Business Unit Lead
SVP, Healthcare Media Business Unit Lead
EPM Scientific is partnered with an established healthcare media and education organization investing in two new commercial businesses: a programmatic HCP media offering and a healthcare data products business.
The organization is seeking an entrepreneurial senior leader to refine the strategy, build the initial products, establish the new brand and operating model, and bring both offerings to market. Programmatic media will be the immediate priority, with the two paths expected to become increasingly connected as the businesses mature.
This is a hands-on business-building opportunity for someone who understands programmatic media, product development, audience data, and healthcare commercialization. The leader will have access to existing first-party audience data, technology, data and analytics, development, ad operations, marketing, finance, HR, and executive resources while retaining the ownership and pace of an early-stage venture.
Key Responsibilities:
- Develop the strategy and operating plan for programmatic HCP advertising and external data, measurement, and insight products
- Build products around existing core capabilities, including targeted HCP engagement, first-party data, media execution, analytics, and measurement
- Develop a practical market-entry plan that moves the offerings from approved business brief to launch, client adoption, and revenue generation
- Partner closely with the CEO and shared services leaders while shaping the operating model, commercial approach, and long-term growth map
- Define the business unit strategy, brand architecture, marketing positioning, value proposition, product roadmap, pricing, and go-to-market approach
- Prioritize and launch the programmatic media offering while advancing a separate data sales business that can later connect with the broader commercial platform
- Partner with internal development, IT, data and analytics, ad operations, marketing, finance, and other internal teams to translate existing capabilities into market-ready products
- Guide product development across programmatic activation, HCP audience targeting, first-party data products, campaign measurement, reporting, and market insights
- Partner with pharmaceutical clients and large media agencies to introduce the new businesses, educate stakeholders, influence adoption, and support complex sales conversations
- Own budgets, revenue models, forecasts, pricing structures, performance metrics, and profitability targets
- Establish relationships with media owners, technology platforms, publishers, data providers, and other strategic partners that expand reach and strengthen the offerings
- Create scalable commercial and operational processes while preserving the agility needed to test, learn, and refine the offerings
- Recruit and lead an initial commercial team as client demand and revenue grow
- Serve as the senior business owner for the venture, with accountability for growth, financial performance, client satisfaction, and organizational development
Key Qualifications:
- Senior leadership experience with 8+ years within programmatic media, healthcare media, pharmaceutical marketing, digital advertising, advertising technology, healthcare data, commercial analytics, or an adjacent life sciences business
- Demonstrated success launching, commercializing, or scaling a business unit, product, platform, or revenue-generating service
- Deep working knowledge of programmatic advertising, digital audience activation, media buying, targeting, campaign measurement, and the broader advertising ecosystem
- Strong data literacy and the ability to partner with development, data and analytics, and technology teams to shape viable customer-facing products
- Product management or product commercialization experience, including market validation, roadmap development, pricing, packaging, and launch planning
- Financial fluency across revenue planning, forecasting, pricing, budgets, margins, and business performance
- Executive-level client presence with the ability to educate, influence, and sell complex capabilities, even when a dedicated salesperson owns daily prospecting
- Comfortable operating in an entrepreneurial environment while building the processes and accountability required for scale
- Bachelor's degree required; an MBA or other relevant advanced degree preferred
Why Join?
- Join an award-winning leader in HCP media and healthcare education
- Shape the products, brand, commercial model, milestones, team, and operating structure rather than inherit a fixed playbook
- Leverage existing HCP media, first-party data, technology, analytics, development, and ad operations capabilities
- Combine the autonomy of an early-stage venture with the resources and market credibility of an established healthcare organization
- Create a meaningful new revenue stream at the intersection of programmatic media, HCP engagement, audience data, measurement, and insights
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