SVP, Healthcare Media Business Unit Head
S/VP, Healthcare Media Business Unit Head
EPM Scientific is partnered with a growing healthcare services organization that's launching a new commercial business focused on helping life science companies reach HCP audiences through privacy-conscious digital media, audience intelligence, and measurement solutions.
They're seeking an entrepreneurial executive to transform this opportunity from an early concept into a scalable, revenue-generating business. This individual will define the market strategy, shape the initial solutions, establish client relationships, build the commercial model, and develop the team and operating structure required for long-term growth.
This is a hands-on leadership opportunity for someone who enjoys creating and commercializing new offerings. The successful candidate will have access to established technology, analytics, media operations, marketing, financial, and corporate resources while retaining the ability to operate with the speed and ownership of an emerging business.
Key Responsibilities:
- Develop the strategy and operating plan for a new healthcare digital media and audience solutions business
- Define the target market, positioning, value proposition, product roadmap, pricing, and go-to-market approach
- Translate existing data, technology, and media capabilities into solutions that address the needs of pharmaceutical, biotechnology, medical device, diagnostic, and agency customers
- Personally develop early client relationships, create commercial opportunities, and build an initial revenue pipeline
- Partner with internal technology, analytics, media operations, marketing, finance, legal, and people functions to launch and deliver the offering
- Shape solutions involving professional audience activation, digital media, campaign measurement, reporting, and market insights
- Evaluate and develop relationships with media owners, technology platforms, data providers, and other strategic partners
- Establish budgets, forecasts, pricing structures, performance metrics, and profitability targets
- Create repeatable commercial and operational processes that allow the business to scale efficiently
- Recruit and lead an initial commercial team as client demand and revenue grow
- Serve as the senior business owner for the venture, with accountability for growth, financial performance, client satisfaction, and organizational development
Key Qualifications:
- Senior leadership experience with 8+ years within healthcare media, pharmaceutical marketing, digital advertising, advertising technology, healthcare data, commercial analytics, or an adjacent life sciences business
- Demonstrated success launching, commercializing, or scaling a business unit, product, platform, or revenue-generating service
- Strong relationships across pharmaceutical manufacturers, healthcare agencies, medical technology companies, or other life sciences customers
- Experience personally leading complex enterprise sales and developing senior client relationships
- Working knowledge of digital audience activation, media buying, campaign measurement, data-driven marketing, and healthcare commercial strategy
- Ability to translate technical, data, or media capabilities into clear customer value
- Financial fluency across revenue planning, forecasting, pricing, budgets, margins, and business performance
- Experience leading cross-functional stakeholders across commercial, operational, technical, and corporate functions
- Comfortable operating in an entrepreneurial environment while building the processes and accountability required for scale
- Bachelor's degree required; an advanced business or related degree is beneficial but not essential
Why Join?
- Join an award-winning leader in HCP media and healthcare education
- Sell an established multichannel platform spanning digital, audio, video, live, and personalized HCP engagement
- Represent solutions backed by a library of more than 10,000 healthcare programs
- Opportunity to win new accounts while expanding relationships across a growing Life Sciences portfolio
- Collaborative, team-oriented culture within a broader healthcare education and communications organization
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