Head of Marketing - Aesthetics
Head/Director of Marketing - Aesthetics
Location: Remote - anywhere in the US OR Dallas, TX
About the Company
EPM Scientific is partnered with an Aesthetic Laser company. From empowering clients to launch successful businesses to helping individuals feel more confident in their appearance, they're driven by impact and care deeply about the team and clients.
Role Overview
They're seeking a digitally savvy Head of Marketing with strong SEO expertise and experience in aesthetic laser marketing. This role leads company-wide marketing strategy, manages a high-performing team, and drives lead generation to support sales growth. A passion for turning clients into loyal advocates is essential.
Responsibilities
- Leadership: manage a growing, award-winning marketing team.
- New Product Launches: coordinate with internal teams and manufacturers to plan and execute successful product launches.
- Marketing Technology & Automation: lead generation strategy development and oversee lead capture, nurturing, and reporting systems.
- Product Marketing Materials: guide branding, positioning, and messaging for brochures and marketing assets across product lines and new verticals.
- Website Product Updates: partner with Digital Marketing to update web content with strong branding and targeted messaging.
- Competitive Analysis: conduct market and competitor research to inform strategy and improve team knowledge.
- Content Creation: lead blog, webinar, and video initiatives focused on laser technology and the aesthetic industry.
- Trade Shows: oversee budgeting, planning, and execution of trade show strategy to drive awareness and sales.
- Product Training: coordinate with engineering and clinical teams to deliver ongoing product and treatment education.
- Market Research: analyze industry trends and competitive landscape to uncover insights and opportunities.
Requirements
- 5+ years of experience marketing aesthetic laser products
- Proven ability to build lead generation strategies from the ground up
- Strong experience with Salesforce, HubSpot, and WordPress
- Expert-level knowledge of SEO and SEM best practices
- Prior team management experience
- Willingness to travel 10-20% within the U.S.
Salary and Benefits
- Competitive salary ranging from $100,000 to $140,000- Exact compensation may vary based on skills, experience, and location.
- Strong compensation package with incentives.
Application Process
Interested candidates who meet the qualifications are encouraged to apply. Please ensure your resume highlights your relevant experience.
FAQs
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