EMEA Content Manager - Nutrition
EMEA Content Manager
About the Opportunity
A leading international healthcare and consumer-focused organisation is seeking an experienced and forward-thinking EMEA Content Manager to help shape and scale commercial content capabilities across the region.
This role will be responsible for developing and executing high-impact content strategies that drive awareness, engagement, and conversion across multiple customer journeys throughout EMEA.
Working closely with regional marketing, digital, eCommerce, retail, insights, and global teams, you will create innovative, insight-led content that is locally relevant and aligned with commercial objectives.
This position is ideal for a digitally savvy content professional who thrives in a complex, matrixed environment and enjoys driving measurable business impact through content.
Key Responsibilities
Content Strategy & Execution
- Lead content strategy and planning across EMEA business priorities.
- Develop audience-centric content journeys and support localisation across regional markets.
- Partner with Brand, Media, CRM, Retail and eCommerce teams to deliver integrated content plans.
- Ensure content is effectively developed, approved, deployed and optimised across key customer touchpoints.
- Drive content quality, governance, performance and scalability through best-practice frameworks and agency management.
- Leverage SEO, analytics, AI tools and audience insights to continuously improve content effectiveness.
Stakeholder Collaboration
- Partner with global, regional and local stakeholders across Marketing, Digital, CRM, eCommerce, Retail, Insights and IT functions.
- Collaborate with local market teams and external agencies to ensure successful localisation and execution.
- Use customer, market and performance insights to optimise content strategies and improve business outcomes.
Future Development
The successful candidate will play a key role in:
- Driving the adoption of AI-enabled content creation and optimisation tools.
- Enhancing content performance through data analysis, testing and measurement.
- Building content capabilities and best-practice frameworks across EMEA.
- Improving content operations, governance and localisation processes to increase efficiency and scalability.
Requirements
Experience & Skills
- Significant experience in content marketing, content strategy, digital marketing or related disciplines.
- Experience within healthcare, consumer health, nutrition, FMCG, life sciences or another regulated industry.
- Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media and social channels.
- Strong understanding of SEO, content performance measurement, audience insights and digital analytics.
- Experience working within matrix organisations across multiple countries and stakeholder groups.
- Strong stakeholder management, communication and project leadership skills.
- Experience with content management systems (CMS), analytics platforms, content operations and AI-enabled content tools.
Education
- Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent professional experience.
- Additional qualifications in digital marketing, content strategy, customer experience or related disciplines would be advantageous.
What's on Offer
- Opportunity to shape content strategy across a diverse EMEA region.
- Exposure to high-profile digital transformation and commercial initiatives.
- Collaboration with international stakeholders in a fast-paced environment.
- Professional development within a global organisation focused on innovation, growth and customer engagement.
Additional Information
- Location: United Kingdom (Hybrid)
- Region: EMEA
- Function: Marketing / Digital Content
- Travel: Approximately 25% across the EMEA region
Further details regarding the organisation will be shared during the recruitment process.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your resume so you can be considered for roles that have yet to be created.
Yes, we help with CV and interview preparation. From customized support on how to optimize your CV to interview preparation and compensation negotiations, we advocate for you throughout your next career move.