Sales Director - CASE (DACH Region)
Sales Director - CASE (DACH Region)
Location: Germany (preferred) / Austria / Switzerland
Function: Commercial Leadership - CASE
Region: DACH
About the Company
A globally established chemicals and materials organisation recognised for delivering high‑performance solutions across coatings, adhesives, sealants, elastomers, and specialty chemical applications.
With manufacturing, application labs, and technical centres across Europe, Asia, and North America, the company supports customers from formulation development through to scaled commercial supply.
This role is a key strategic hire, responsible for shaping the company's long‑term commercial trajectory within the DACH region across the CASE value chain.
Your Responsibilities
Market & Commercial Strategy
- Analyse DACH‑region CASE markets to identify high‑value customers in Coatings, Adhesives, Sealants, Elastomers, Industrial OEM, and related downstream sectors.
- Lead regional sales planning, growth roadmaps, and commercial strategy execution across both direct and distributor channels.
- Develop data‑driven business cases to support market entry, portfolio positioning, and investment decisions.
- Monitor competitive activity and market trends to inform pricing, segmentation, and strategic priorities.
Customer & Partnership Development
- Build and maintain long‑term relationships with key accounts, formulators, manufacturers, and strategic distribution partners.
- Represent the company at industry events, trade fairs, and technical symposiums as a senior commercial ambassador.
- Drive customer engagement through technical collaboration, joint development discussions, and value‑based solution selling.
- Expand the company's presence within strategic industrial segments, securing multi‑year partnership opportunities.
Sales Leadership & Team Development
- Lead, develop, and mentor a regional sales organisation, ensuring strong pipeline management, strategic account planning, and disciplined commercial execution.
- Set sales targets, monitor performance KPIs, and implement continuous‑improvement measures across the DACH sales function.
- Ensure close collaboration between sales, technical service, marketing, supply chain, and global business units.
Project, Contract & Pricing Management
- Oversee quoting activities, tender submissions, and complex contract negotiations with regional and multinational customers.
- Ensure regional pricing strategies deliver sustainable profitability across all CASE segments.
- Coordinate cross‑functional project teams to deliver successful technical evaluations, approvals, and scale‑up activities.
- Manage sales forecasts, budgeting, and reporting in alignment with global commercial processes.
Regional Presence & Cross‑Functional Collaboration
- Maintain regular customer visits across Germany, Austria, and Switzerland, ensuring strong in‑market visibility.
- Act as the commercial link between DACH customers and global manufacturing, technical, and R&D teams.
- Manage administrative tasks remotely or from designated European sites.
Requirements
- University degree in Chemistry, Chemical Engineering, Materials Science, or a related technical field.
- Additional qualifications in Sales Management, Business Development, or Commercial Leadership strongly preferred.
- Strong technical understanding of CASE formulations, specialty chemicals, or industrial materials.
- Several years of commercial experience in international sales, ideally within coatings, adhesives, sealants, elastomers, resin technologies, pigments, additives, or other technical chemical sectors.
- Demonstrated success in securing and developing key accounts across industrial and manufacturing markets.
- Excellent negotiation, communication, and relationship‑building skills with senior‑level stakeholders.
- Strong commercial mindset with the ability to combine data‑driven analysis with strategic decision‑making.
- Willingness to travel extensively across the DACH region.
- Based in Germany, Austria, or Switzerland with hybrid remote/on‑site flexibility.
What's on Offer
- A high‑impact commercial leadership role driving strategic growth across the DACH region.
- Opportunity to shape and expand a premium customer portfolio in the CASE value chain.
- Collaboration with global R&D, application labs, and production sites across multiple continents.
- A culture focused on innovation, customer partnerships, and long‑term value creation.
- Competitive compensation, performance‑based incentives, and professional development opportunities.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your CV and details on file so when we see similar roles or see skillsets that drive growth in organisations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your CV so you can be considered for roles that have yet to be created.
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