Director/Senior Director, Brand Strategy
About the Role
Our client, a top-tier healthcare advertising agency, is seeking a Director or Senior Director of Brand Strategy to lead strategic efforts on a high-visibility pharmaceutical account with two major product launches planned for the upcoming year. This is a high-impact role for a strategic leader who thrives in a fast-paced, collaborative environment and is passionate about shaping brand narratives that drive meaningful engagement.
The ideal candidate will bring 7-10 years of experience in pharma brand strategy, a proactive mindset, and a strong ability to partner with account teams to drive brand planning and strategic innovation.
Key Responsibilities
Strategic Development
- Lead brand strategy across multiple indications, including launch planning, positioning, and messaging.
- Translate clinical and scientific data into compelling brand narratives for HCP and patient audiences.
- Identify opportunities for brand growth and differentiation through proactive strategic thinking.
Cross-Functional Collaboration
- Work closely with account teams to shape strategic deliverables and ensure alignment across creative, medical, and client services.
- Lead strategic workshops, planning sessions, and competitive landscape analyses.
- Support omnichannel planning and customer journey development.
Client Engagement
- Serve as a strategic partner to clients, providing insights and recommendations that guide brand decisions.
- Present strategic thinking with clarity, confidence, and relevance to business objectives.
Team Leadership
- Mentor junior strategists and contribute to the development of the strategy discipline.
- Inspire creative teams with strategic insights that fuel impactful ideas.
Ideal Candidate Profile
- 7-10 years of experience in brand strategy within pharma advertising or healthcare consulting.
- Proven success in pharmaceutical product launches.
- Strong understanding of FDA regulations, HCP and patient engagement, and the healthcare marketing landscape.
- Exceptional communication, storytelling, and presentation skills.
- Experience with brand planning, positioning, and customer journey mapping.
- Bachelor's degree required; advanced degree in life sciences, marketing, or business preferred.
Preferred Experience
- Familiarity with multiple therapeutic areas and launch strategy.
- Experience working in a fast-paced agency environment.
- Ability to work proactively and collaboratively across teams.
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