Global Marketing Manager - Personal Care
About the job
About the Company
I am working with a global specialty chemicals organisation focused on delivering innovative and sustainable ingredient solutions across consumer and industrial markets. With a strong international footprint and deep technical expertise, the company partners closely with customers to develop high‑performance formulations, combining market insight, innovation, and operational excellence.
Responsibilities
- Develop and implement a global strategic marketing plan for the Personal Care segment, aligned with long-term business objectives.
- Translate global strategies into actionable regional initiatives in collaboration with sales, product management, R&D, and supply chain teams.
- Drive market intelligence activities including customer insights, competitor benchmarking, and trend analysis.
- Define and execute go-to-market strategies, pricing frameworks, and KPI tracking to measure commercial performance.
- Lead the development and launch of new products, including positioning, value propositions, and supporting marketing materials.
- Manage and track key strategic initiatives and growth projects across global markets.
- Act as a marketing lead for key strategic accounts, supporting tailored growth strategies.
- Collaborate cross-functionally with global teams, leading alignment across regions and functions.
- Represent the business at industry events, trade shows, and conferences, strengthening market presence.
- Support digital marketing initiatives and broader brand positioning activities.
Innovation
- Build and manage a robust innovation pipeline in close collaboration with R&D.
- Lead cross-functional innovation projects, including business case development and product launch planning.
- Conduct voice-of-customer activities to identify unmet needs and generate new product ideas.
- Support stage-gate processes by developing commercial strategies and validating market opportunities.
- Develop differentiated value propositions for new and existing product portfolios.
Stakeholder Management
- Interface with regional marketing, sales, product management, and leadership teams.
- Prepare and deliver presentations for senior leadership reviews and strategic updates.
- Contribute to the continuous improvement of marketing processes, tools, and governance.
- Act as a global ambassador for the organisation's brand, values, and market positioning.
Your Profile
- Bachelor's degree in Marketing, Business Administration, Chemistry, Chemical Engineering, or a related discipline; MBA is advantageous.
- 10+ years of experience in strategic marketing within specialty chemicals or Personal Care ingredients.
- Strong background in market strategy, innovation management, and commercial execution.
- Experience working in global, matrixed organisations with cross-functional collaboration.
- Solid understanding of the Personal Care market, trends, and value chain.
- Fluent in English; additional languages are considered a plus.
- Strong analytical, communication, and influencing skills with a commercial mindset.
- Proven ability to manage complex projects and drive results in a fast-paced environment.
- Entrepreneurial mindset with strong problem-solving and leadership capabilities.
- Willingness to travel internationally (~30%).
What the Company Offers
- Opportunity to shape global strategy within a high-growth Personal Care segment.
- Exposure to international markets and cross-functional leadership teams.
- A collaborative, innovation-driven working environment with strong R&D integration.
- Competitive compensation package with performance-based incentives.
- Flexible working arrangements and international career development opportunities.
FAQs
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