Senior Director, Global Marketing
Senior Director, Global Marketing
Medical Device Company
Princeton, NJ
Job Responsibilities:
- Strategic Leadership: Lead global marketing strategy, product portfolio planning, and innovation pipeline development to drive sustainable growth across international markets.
- Cross-Functional Collaboration: Partner with R&D, Clinical, Regulatory, and Operations teams to align product development with strategic goals and lifecycle management.
- Market Intelligence & Insights: Conduct research to uncover unmet needs, assess market trends, and inform product positioning, branding, and launch strategies.
- Innovation & New Product Development: Build and validate new product concepts using customer insights; develop business cases and guide prioritization of initiatives.
- Brand Stewardship: Define and manage global brand identity and messaging; support commercial teams with launch toolkits and product differentiation strategies.
- Market Access Strategy: Develop pricing and reimbursement strategies, value dossiers, and stakeholder engagement plans to support global market entry.
- Team & Performance Management: Build and lead a high-performing marketing team, manage budgets and KPIs, and maintain strong global partnerships-with up to 40% international travel.
Job Requirements:
- 10+ years of Commercial experience within the medical device industry
- MBA highly preferred
- Has led global product launches from end to end, including development of value propositions, messaging, branding, and market access strategies.
- Built and managed a global marketing team of more than 10 professionals across functions such as market insights, innovation, product management, and reimbursement.
- Served on cross-functional leadership teams, earning trust and credibility with executives across R&D, Regulatory, Operations, Finance, and other key departments.
- Combines classical brand marketing training with strategic and analytical thinking to define innovation roadmaps, manage product portfolios, and drive product development globally.
Note: Applicants who do not meet the above requirements will not be considered for this role.
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