Associate Director Content Operations
Associate Director, Content Operations (US)
About the Role
We are seeking a senior Content Operations leader to build and scale a best-in-class content operations engine supporting US commercial and marketing teams within a highly regulated industry.
This role owns the end-to-end lifecycle of derivative content-from intake and planning through production, review, adaptation, and deployment. You will be responsible for designing a modern, scalable operation that delivers high-quality content faster, more efficiently, and with measurable business impact.
Sitting at the center of the content ecosystem, this position blends strategy, operations, technology, and governance. You'll play a pivotal role in reshaping how content is created, managed, optimized, and activated-leveraging data, automation, and AI to improve speed to market while maintaining quality and compliance.
You will report into a senior omnichannel or commercial excellence leader.
What You'll Lead
Content Operations Strategy
- Define and execute a scalable US content operations model aligned to commercial priorities
- Build an AI-enabled content engine that supports personalization, reuse, and rapid deployment
- Establish standardized approaches for templates, tagging, taxonomy, metadata, and asset reuse
- Partner with internal teams and external agencies to ensure consistent adoption of content standards
Operational Excellence
- Design and manage end-to-end workflows across briefing, production, approval, localization, and delivery
- Establish operational KPIs focused on throughput, efficiency, cost, and quality
- Partner closely with compliance and review teams to enable right-first-time execution
- Identify bottlenecks and continuously optimize processes to reduce friction and waste
Leadership & Collaboration
- Act as a trusted partner to marketing, digital, analytics, legal, regulatory, and agency teams
- Balance creativity with structure by bringing operational discipline without slowing innovation
- Influence without authority and align diverse stakeholders around shared ways of working
Technology & Enablement
- Evaluate, implement, and optimize content technology platforms including DAM, CMS, workflow tools, and AI solutions
- Ensure seamless integration across the marketing technology stack
- Enable data-driven content decisions through performance insights and decisioning tools
- Build hybrid workflows that combine human creativity with machine-driven acceleration
Governance & Quality
- Establish clear governance models, roles, and ownership across content operations
- Define brand, quality, and performance standards and ensure consistent execution
- Drive adoption of new tools, processes, and operating models across teams
Who You Are
You are a strategic operator who thrives in complexity. You bring a mix of systems thinking, analytical rigor, and creative empathy, and you're energized by building scalable solutions that last. You are comfortable leading transformation, influencing senior stakeholders, and translating ambiguity into actionable operating models.
Qualifications
Required
- 7+ years of experience in content production, creative operations, or marketing operations within healthcare, life sciences, or adjacent regulated industries
- Deep expertise in:
- Digital Asset Management strategy, metadata, governance, and implementation
- Content Management Systems and workflow automation
- End-to-end content lifecycle design including creation, adaptation, localization, reuse, and measurement
- Agency and vendor management, including AI solution providers and content studios
- Promotional review and MLR workflows within compliance-driven environments
- Proven success scaling content operations to improve speed, quality, and cost efficiency
- Strong leadership, communication, and stakeholder influence skills
- Experience leading change and driving adoption of new ways of working
Education
- Bachelor's degree required
- MBA or advanced degree preferred
FAQs
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