Digital Marketing Director
This is a senior leadership opportunity for someone who thrives at the intersection of digital strategy, customer engagement, media, analytics, content, and technology. You'll play a key role in shaping connected experiences across both HCP and patient audiences, helping pharmaceutical and life sciences brands deliver smarter, more meaningful engagement throughout the customer journey.
What You'll Be Doing:
- Lead omnichannel strategy across pharmaceutical brands, translating business objectives into audience-centric engagement plans, customer journeys, channel strategies, and activation roadmaps.
- Partner with account, media, analytics, creative, content, and technology teams to develop integrated customer experiences across paid, owned, and earned channels.
- Guide audience segmentation, journey mapping, content orchestration, personalization strategies, and channel optimization efforts.
- Oversee measurement frameworks, KPIs, dashboard strategy, testing plans, and performance reporting to drive continuous improvement and business impact.
- Serve as a trusted strategic advisor to clients, presenting recommendations and leading workshops with senior stakeholders.
- Mentor and develop cross-functional digital team members while fostering a collaborative, high-performing culture.
What We're Looking For:
- 8-10+ years of experience in digital marketing, omnichannel strategy, customer engagement, or related disciplines within the pharmaceutical, biotech, or life sciences space.
- Deep understanding of HCP and patient engagement, customer journey development, audience segmentation, and channel orchestration.
- Experience integrating media, CRM, content, analytics, social, and technology into cohesive omnichannel programs.
- Strong client-facing presence with the ability to influence stakeholders and lead strategic discussions.
- Familiarity with marketing automation, web analytics, social listening, personalization, and customer data platforms.
- Proven ability to lead teams, manage multiple initiatives, and translate data into actionable business recommendations.
- Understanding of pharmaceutical marketing regulations, MLR processes, privacy requirements, and industry compliance standards.
FAQs
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