Head of Marketing - Diagnostics
Head of Marketing - Diagnostics
Location: Germany (remote/hybrid - candidates can be based anywhere in Germany)
Travel: Approximately 20-30%
Overview
We are partnering with a growing diagnostics organisation seeking a Head of Marketing to lead its strategic marketing function across Europe. This is a high-impact leadership role responsible for driving commercial growth, strengthening market positioning, and developing a team of Product Managers focused on a specialised diagnostics portfolio. Relevant leadership themes were found in internal diagnostics marketing and product management profiles, including product strategy, portfolio management, GTM execution, KPI ownership, and leadership of product management teams.
Reporting into senior leadership, the successful candidate will define and execute the marketing strategy, oversee product lifecycle management, and work closely with Sales, R&D, Medical Affairs, and Executive Leadership to accelerate market growth and customer adoption.
Key Responsibilities
- Develop and execute the European marketing strategy for the diagnostics portfolio.
- Lead, coach, and develop a team of Product Managers, building a high-performing and collaborative culture.
- Own portfolio strategy, product positioning, segmentation, and market expansion initiatives.
- Drive successful product launches and go-to-market activities across international markets.
- Conduct market analysis, competitor assessments, and customer research to identify growth opportunities.
- Partner closely with Commercial, Medical, and R&D teams to ensure market needs are incorporated into product development.
- Define and monitor key marketing KPIs, ensuring measurable business impact and ROI.
- Build relationships with key stakeholders, KOLs, distributors, and strategic partners.
- Represent the organisation at industry conferences, customer meetings, and scientific events.
Requirements
- Bachelor's degree in Life Sciences.
- Significant marketing leadership experience within the diagnostics, molecular diagnostics, pathology, or broader life sciences sector.
- Proven experience leading and developing Product Managers or Product Marketing teams.
- Strong product management and portfolio strategy experience.
- Demonstrated success delivering go-to-market strategies and product launches.
- Experience working cross-functionally with Sales, R&D, Medical Affairs, and executive stakeholders.
- Strong commercial acumen with the ability to translate scientific innovation into business growth.
- Excellent communication and stakeholder management skills.
- Fluent English required; German is advantageous.
What We're Looking For
We are seeking a commercially minded marketing leader who combines strategic thinking with hands-on execution.
The ideal candidate will have a strong diagnostics background, a track record of leading product management teams, and the ability to inspire and develop people while driving sustainable market growth.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.Â
That's why we recommend registering your resume so you can be considered for roles that have yet to be created.Â
Yes, we help with CV and interview preparation. From customized support on how to optimize your CV to interview preparation and compensation negotiations, we advocate for you throughout your next career move.