Sales Director

Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)

Quote Job Ref:

Phone Number: +65 6027 2671

Job Advertisement: Sales Director - Biotechnology Start Up

Location: Singapore or Hong Kong

About Our Client:

As a trailblazer in the field of longevity science, our brand continues to redefine wellness through rigorously developed nutraceuticals. With a growing presence in top-tier retail groups across Hong Kong and Singapore, our expansion is fueled by a disciplined omnichannel strategy. As we deepen our engagement in these key markets, we are evolving our regional retail capabilities to support sustained growth and long-term impact.

Key Responsibilities:

• Sales Strategy & Revenue Growth

Develop and execute a comprehensive sales strategy to grow brand presence and sales in partner retail stores.

Set and manage performance targets in alignment with overall company growth objectives.

Drive the scaling of retail sales from initial product launch level to significant market penetration, ensuring sustainable volume growth and strong shelf performance.

Monitor market and category trends, competitor activity, and consumer behavior to adjust sales tactics.

• Retail Partner Management

Act as the primary point of contact and key account manager for our large retail partners.

Cultivate and manage relationships with senior management of retail groups in Hong Kong and Singapore.

Drive alignment with retail partners on business objectives, performance tracking, and strategic collaboration.

Ensure long-term, high-impact partnerships through effective communication and joint business planning.

• Store Operations & Communication

Maintain direct relationships with store managers and in-store teams to ensure smooth daily operations.

Support execution excellence at the store level, including merchandising, stock levels, and campaign compliance.

• In-Store Promotions & Activation

Develop and implement high-impact in-store promotional campaigns and seasonal activations.

Work closely with retail partners to measure and optimize results of promotional efforts.

• Training & Sales Enablement

Oversee creation of sales training tools and materials.

Lead in-house training events and workshops for retail staff to ensure strong product knowledge and consistent brand messaging.

• Sales Team Leadership

Recruit, train, and manage a team of in-store sales promoters in Hong Kong and Singapore.

Set performance metrics and lead continuous coaching and performance development.

• Marketing Alignment

Coordinate with in-house marketing team and external agencies to support campaign planning and retail integration.

Develop and foster strategies to enhance in-store customer interactivity, such as educational content, demo videos, testing devices, and immersive displays.

• Executive Collaboration

Provide regular reports and insights to the CEO, contributing to strategic planning and overall company direction.

Ensure retail sales operations are aligned with the broader brand and business growth strategy.

Key Requirements:

• Must currently reside in Singapore or Hong Kong, with valid working rights in that location.
• Proven track record in a senior sales role within the FMCG industry, ideally in the nutraceutical or supplement sector.
• Experience in key account management with major retail chains in Hong Kong or Singapore.
• Strong knowledge of retail operations, structures, and internal decision-making processes.
• Demonstrated ability to build and lead regional sales teams and manage in-store execution.
• Skilled in relationship building, negotiation, and cross-functional collaboration.
• Strategic mindset with strong execution skills and attention to operational details.
• Fluent in English; knowledge of Cantonese and/or Mandarin is an advantage.

If you're passionate about transforming lives through cutting-edge health innovations, we welcome you to be part of our client's journey! Join a committed team shaping the future of wellness and longevity through science-led solutions and bold ambition!

Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)