Director, Media - Healthcare Advertising Agency

Director, Media

We're looking for a strategic media leader to drive cross-channel planning, optimize campaign performance, and mentor a growing team. This role blends client partnership, data-driven decision-making, and team leadership to deliver impactful media strategies across traditional and digital platforms.

What You'll Do

• Lead Media Strategy: Develop and oversee integrated media plans aligned with client goals, balancing budget allocation across channels.
• Client Partnership: Serve as a strategic advisor, translating client objectives into actionable media strategies and maintaining strong relationships.
• Campaign Execution: Manage media planning and buying, ensuring timely delivery, quality execution, and performance optimization.
• Team Development: Mentor planners, foster collaboration, and guide team members through complex media challenges.
• Performance & Reporting: Analyze campaign results, forecast response, and deliver insights that drive continuous improvement.
• Cross-Functional Collaboration: Work closely with internal teams and media partners to ensure alignment and maximize impact.
• Innovation & Growth: Stay ahead of industry trends, integrate emerging technologies, and contribute to new business initiatives.

What You Bring

• 7+ years in advertising/media, including 4+ years in management
• Deep experience in digital and traditional media planning/buying
• Proven success in pharma or healthcare marketing
• Strong analytical and financial acumen
• Expertise in media platforms (e.g., MediaOcean/Prisma, Google Campaign Manager, GA4, Vivvix)
• Proficiency in Excel/Google Sheets, PowerPoint/Slides
• Skilled in mentoring and managing media teams