Strategic Marketing Director
Strategic Marketing Director
Location: Irvine, CA (on-site requirement)
EPM Scientific is partnered with a global leader in the medical aesthetics device space seeking a Director of Strategic Marketing. This organization brings a strong portfolio of innovative technologies and is focused on driving growth, differentiation, and commercialization excellence.
This role will sit within the Global Strategic Marketing (GSM) team and lead HCP and portfolio marketing initiatives, including toolkits, campaigns, and enablement programs to support successful product commercialization and sustained brand equity. You will partner closely with Product Management, Professional Affairs & Education, Regional Marketing, and Product Development to drive market insights, shape value propositions, and ensure alignment across global stakeholders.
Key Responsibilities
- Own brand strategy, positioning, and messaging
- Lead branding for new products and line extensions
- Align and localize global messaging across regions
- Partner cross-functionally to ensure compliant commercialization
- Conduct market analysis and define competitive positioning
- Drive global product launch readiness and expansion efforts
- Ensure strong execution across marketing initiatives and campaigns
- Oversee development of high-quality marketing materials
- Support digital marketing strategy as needed
- Lead global HCP campaign development
- Manage external agencies and budgets
Required Background
- 10+ years marketing experience in MedTech or Pharm (aesthetics experience preferred).
Hands-on involvement across the entire product lifecycle, including development, launch, and post-launch performance
- Strong background in brand, upstream/downstream marketing
- Strategic, analytical, and execution-focused
- Excellent communication and cross-functional leadership skills
- Track record of driving product adoption and business growth
**Applicants who do not meet the above requirements will not be considered for this role.