Area Sales Manager

Location: Eastern Germany (Berlin Metropolitan Area preferred)
Territory: Eastern Germany
Employment Type: Full Time
Working Arrangement: Remote

About the Opportunity

A leading global coatings manufacturer is seeking an experienced Area Sales Manager to drive commercial growth across the Protective Coatings market in Eastern Germany.

This role focuses on developing strategic customer relationships, managing key accounts, identifying new project opportunities, and expanding market share within industrial and protective coatings applications. The successful candidate will work closely with customers, technical stakeholders, and internal teams to deliver high-quality coating solutions while achieving ambitious sales and profitability targets.

Key Responsibilities

• Drive sales growth across the assigned territory through strategic account development and market penetration activities.
• Build and maintain relationships with key customers, contractors, fabricators, engineering firms, and industrial end users.
• Identify, track, and influence project specifications to maximise commercial opportunities.
• Develop and execute account plans for major customers, ensuring long-term profitability and retention.
• Prospect and win new business through market analysis, customer visits, and proactive opportunity management.
• Monitor market trends, competitive activity, customer requirements, and industry developments.
• Lead and coordinate key project opportunities, including complex and multi-stakeholder projects.
• Ensure pricing discipline, margin optimisation, and effective receivables management.
• Collaborate closely with customer service, marketing, technical service, and production teams to deliver outstanding customer support.

Candidate Profile

Essential

• Proven sales experience within protective coatings, industrial coatings, corrosion protection, or related industrial markets.
• Strong network among yards, steel fabricators, contractors, applicators, EPCs, or industrial asset owners.
• Demonstrated success in growing revenue, market share, and profitability.
• Strong commercial acumen and customer relationship management skills.
• Highly organised, self-motivated, and capable of managing a large territory independently.
• Willingness to travel extensively within the region.
• Fluent German and English language skills.

Preferred

• Experience within Passive Fire Protection (PFP) coatings.
• Knowledge of major industrial projects involving infrastructure, energy, marine, manufacturing, or heavy industry sectors.

What's on Offer

• Competitive salary and performance-oriented compensation package.
• Company vehicle.
• Fully remote working model.
• Comprehensive on boarding and product training programme.
• Ongoing professional development and technical sales training.
• Opportunity to join a collaborative European commercial team.
• Clear career progression within a growing international organisation.

About the Company

Our client is a globally recognised coatings manufacturer serving customers across marine, protective, industrial, powder, and decorative coatings markets. With manufacturing facilities and commercial operations throughout Europe and internationally, the company is recognised for its technical expertise, strong customer focus, and long-term investment in employee development.

The organisation continues to invest in growth across the European industrial coatings market and offers employees the opportunity to work on high-profile projects with leading customers across multiple industries.