Marketing Manager

This role is centered around managing a robust portfolio of industry conferences, trade shows, webinars, and demand generation activities. Beyond events, the position provides opportunities to expand into digital marketing, content development, marketing operations, product marketing, brand management, and team leadership as the organization continues to grow.

If you're seeking a role with meaningful ownership, strategic influence, and long-term career progression, this opportunity offers a unique platform to build and expand a marketing function.

Key Responsibilities

Event Marketing & Program Management

• Manage an annual portfolio of major industry conferences, trade shows, and scientific meetings.
• Develop and oversee event budgets, ensuring effective allocation of resources and ROI.
• Negotiate exhibit contracts, sponsorship opportunities, and promotional placements.
• Coordinate all event logistics, including vendor management, shipping, booth services, internet, utilities, and exhibition requirements.
• Evaluate event performance and provide recommendations on future participation.

Conference & Trade Show Execution

• Serve as the primary point of contact for on-site event operations.
• Manage booth staffing schedules and event logistics.
• Develop pre-event briefing materials and messaging guides.
• Prepare commercial, scientific, and leadership teams for successful attendee engagement.
• Represent the organization at conferences and identify high-value business opportunities.

Booth Operations & Marketing Assets

• Manage exhibit inventory, shipping, receiving, maintenance, and storage.
• Oversee collateral production and promotional product inventory.
• Ensure effective lead capture processes and data quality standards.

Webinar & Virtual Event Management

• Coordinate webinar planning, promotion, registration, and execution.
• Manage speaker preparation and technical rehearsals.
• Drive attendee engagement and post-event follow-up campaigns.

Lead Management & Analytics

• Manage lead processing, segmentation, and CRM data integrity.
• Qualify marketing-generated leads and coordinate routing to commercial teams.
• Track and report on key performance metrics including lead volume, cost-per-lead, pipeline influence, and event ROI.
• Present performance insights and recommendations to senior leadership.

Future Growth Opportunities

As the marketing organization expands, this role can grow into additional areas including:

Marketing Operations

• Lead scoring strategy
• Campaign attribution
• Sales and marketing alignment programs

Content & Scientific Communications

• Case studies
• Technical content
• Application notes
• Thought leadership initiatives

Digital Marketing

• Website optimization
• SEO
• Email campaigns
• Paid media
• Social media strategy

Product Marketing

• Positioning and messaging
• Competitive intelligence
• Product launch support

Brand Development

• Brand strategy
• Marketing collateral
• Conference and event identity

Team Leadership

• Recruiting, mentoring, and managing future marketing team members

Qualifications

Required

• 2-5 years of event marketing experience within B2B, life sciences, biotech, healthcare, or related industries.
• Proven experience managing trade shows or conference programs.
• Experience managing budgets and vendor relationships.
• Familiarity with CRM and marketing automation platforms.
• Background in at least one additional marketing discipline such as digital marketing, content marketing, product marketing, brand marketing, or marketing operations.
• Bachelor's degree in Life Sciences, Marketing, Business, or related field.
• Strong communication and presentation skills.
• Exceptional organizational and project management abilities.
• Comfortable working independently in a fast-paced, entrepreneurial environment