Digital Marketing Manager
Are you passionate about digital marketing and eager to drive change in MedTech? As a Digital Marketing Manager, you'll play a crucial role in leading innovative strategies to enhance brand visibility, generate leads, and engage audiences within the MedTech sector. In this role, you will develop and execute comprehensive digital marketing strategies, working alongside a diverse team to spearhead innovative campaigns and optimise performance across various digital channels.
Your Responsibilities:
- Digital Strategy Development: Develop and execute digital marketing strategies across various channels, including social media, email, SEO, PPC, and content marketing, to optimise campaigns for maximum effectiveness.
- Website & SEO Management: Oversee the content of the website, implement SEO best practices, and enhance user interfaces to increase visibility and user engagement.
- Social Media Marketing: Create and apply strategies for platforms such as LinkedIn, Twitter, and more, aiming to engage and expand the target audience.
- Content Creation & Management: Work collaboratively with designers and content producers to generate high-quality marketing materials, blog posts, and case studies.
- Analytics & Performance Tracking: Track key performance indicators, assess campaign results, and derive insights to improve the return on investment for digital marketing efforts.
- Marketing Automation & CRM: Utilise tools like HubSpot, Marketo, or Salesforce to cultivate leads and increase conversion rates.
- Collaboration & Stakeholder Engagement: Collaborate with internal teams, external agencies, and vendors to drive digital projects forward effectively.
Your Profile:
- Education: Bachelor's or Master's degree in Marketing, Digital Media, Communications, or a related field.
- Experience: At least 3-5 years of experience in digital marketing, preferably in the healthcare or medical technology sector.
- Technical Skills: Expertise in Google Analytics, SEO tools, PPC platforms, social media management tools, and email marketing software.
- Creativity & Innovation: A strong ability to produce compelling content and forge innovative digital campaigns.
- Analytical Mindset: Proficient in analysing data, optimising strategies, and making informed, data-driven decisions.
- Project Management Skills: Capable of managing multiple projects and meeting tight deadlines in a fast-paced environment.
- Languages: Fluent in English; proficiency in additional languages is advantageous.
- Willingness to Travel: Open to occasional travel for industry events and marketing efforts.
If you are driven by innovation and have a passion for transforming the medical technology landscape through digital marketing, this is the perfect opportunity for you.
FAQs
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