Commercial Excellence CRM Senior System Analyst
Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)
Quote Job Ref:
Phone Number: +65 6027 2671
Job Advertisement: CRM Senior System Analyst
Location: Singapore
About:
My client is a long‑established healthcare organization focused on supporting patients with complex and long‑term medical needs through high‑quality therapies and care solutions. With a strong global footprint, they combine medical expertise, manufacturing capabilities, and technology to enhance treatment safety, reliability, and patient outcomes.
Responsibilities:
CRM System Configuration & Optimization
- Configure, enhance, and maintain CRM components-including fields, objects, workflows, validation rules, and data structures.
- Ensure CRM reflects the latest business hierarchy, customer segmentation, sales structure, and operational processes.
- Support new market onboarding, CRM updates, and system expansions.
Operational Management & System Maintenance
- Manage day-to-day CRM operations, ensuring system stability and functionality for all users.
- Troubleshoot issues, resolve user-reported problems, and coordinate fixes with global or external tech teams.
- Oversee data quality, integrity checks, and audit controls.
Change Request & Enhancement Management
- Gather requirements from business stakeholders and translate them into technical specifications.
- Assess, prioritize, and implement change requests to ensure the CRM remains aligned with business needs.
- Partner with global CRM teams on technical enhancements, releases, and platform upgrades.
Analytics, Reporting & Process Improvement
- Work closely with analytics teams to ensure accurate data flow from CRM into dashboards and reporting systems.
- Optimize CRM usage by improving workflows, layouts, and system logic.
- Support SFE/Commercial Excellence by enabling data capture processes that improve insights and field execution.
Cross-Functional Collaboration
- Act as a key liaison between business users, IT, global CRM teams, and external vendors.
- Provide training and technical guidance to ensure markets understand new functionalities and system changes.
Qualifications:
- Bachelor's degree in Information Systems, Computer Science, Data/Business Analytics, or related discipline.
- 5-8+ years of CRM technical experience (Salesforce, Veeva or similar).
- Strong hands-on skills in CRM configuration, data management, and system operations.
- Experience working with commercial teams in pharma/medtech/FMCG is an advantage.
- Strong problem-solving skills and ability to work independently in a regional environment.
If you are interested in this role, please apply with your most updated CV attached.
Contact: Alvin Yeo Zong Han (Lic No: R24126316 / EA No: 16S8194)
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