ACD, Content
Associate Creative Director - Market Access (Life Sciences)
Are you a strategic content leader fluent in payer strategy, HEOR storytelling, and market access engagement? We are seeking an experienced Associate Creative Director to lead high-impact content development for a major pharmaceutical client.
This role is ideal for someone who can synthesize complex clinical, economic, and societal insights into persuasive, compliant narratives that resonate with payers, HCPs, and healthcare decision-makers. You'll collaborate cross-functionally to shape value-driven materials that support coverage, reimbursement, and channel strategy.
Key Responsibilities
- Lead strategy-to-execution development of content for market access, payer, hospital system, and channel distribution audiences.
- Develop value proposition narratives, PIE decks, reimbursement tools, formulary kits, and pharmacy pull-through resources.
- Align messaging with real-world evidence, HEOR, and brand access goals in collaboration with strategic, medical, and client teams.
- Translate complex data into compelling stories for payers, health systems, and administrative stakeholders.
- Navigate MLR review processes using platforms like Veeva PromoMats, ensuring compliance with ISI, fair balance, and FDA promotional standards.
- Provide mentorship and feedback to writers and content strategists, maintaining high standards of accuracy and clarity.
- Present ideas and strategies to clients and senior stakeholders with authority and insight.
What You Bring
- 8+ years in healthcare/pharmaceutical communications, with 3-5 years focused on market access, payer, or reimbursement strategy.
- Strong strategic acumen and ability to translate scientific and economic insights into actionable messaging.
- Proven success in developing access-focused content (e.g., PIE decks, pull-through tools, strategy frameworks).
- Exceptional communication and leadership skills, with the ability to guide teams and engage senior stakeholders.
- Deep understanding of MLR processes and tools like Veeva PromoMats.
- Bachelor's degree in a related field (science, communications, marketing) preferred.
Technical Skills
- Proficiency in Apple/Mac environments and Apple software.
- Expert-level skills in Microsoft Office Suite (Excel, PowerPoint, Word, SharePoint, Teams, Copilot).
- Solid knowledge of Google Workspace (Calendar, Sheets, Slides, Docs, Meet, Gmail).
- Familiarity with Adobe Suite (Acrobat, InDesign, Photoshop; Illustrator is a plus).
- Experience with Veeva CRM and PromoMats.
- Bonus: Experience with project management tools (Asana, Monday.com, Wrike, Trello, Filemaker).
FAQs
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