Sr. HCP Marketing Manager, IsoPSA

Senior HCP Marketing Manager

Job Overview

Reporting to the Vice President of Marketing, this individual will lead the execution of commercial marketing programs and contribute to the commercial strategy for clinician-directed marketing supporting a proprietary diagnostic assay, offered through the company's CLIA-certified laboratory and partner laboratories.

This position will serve as the marketing lead for clinician engagement, developing tactical plans to increase awareness, adoption, and utilization among urologists, primary care physicians, advanced practice providers, and other healthcare professionals involved in prostate cancer risk assessment.

The Senior HCP Marketing Manager will support clinician marketing initiatives including segmentation, positioning, messaging, omnichannel campaigns, sales enablement, KOL engagement, speaker programs, and broader commercialization initiatives.

This role will work cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, Commercial Operations, and external laboratory partners to execute clinician demand-generation programs and drive growth across testing channels.

Essential Duties & Responsibilities

Commercial Strategy Support

• Support the development and execution of annual clinician marketing plans.
• Help refine customer segmentation, positioning, and messaging based on market feedback.
• Analyze customer insights and market trends and recommend opportunities for growth.
• Assist in developing annual marketing plans and support budget tracking and reporting.
• Monitor market dynamics, competitive activity, customer insights, and emerging trends to inform strategic decisions.
• Serve as the commercial subject matter expert for clinician demand generation.

Clinical Demand Generation

• Develop and execute clinician demand-generation campaigns with Marketing Communications, Digital, and Omnichannel Marketing teams targeting urologists, primary care physicians, nurse practitioners, physician assistants, and other relevant healthcare providers.
• Collaborate with Marketing colleagues to develop and deploy integrated campaigns supporting the diagnostic offering through both the company's laboratory services and partner laboratory channels.
• Create scalable demand-generation programs that can be leveraged across multiple partner laboratories.
• Collaborate with commercial leadership to align demand-generation activities with revenue objectives and sales priorities.
• Identify and evaluate new clinical use cases, customer segments, and growth opportunities.

Positioning & Messaging

• Collaborate on the development and refinement of customer value propositions and brand messaging in partnership with Marketing Communications.
• Ensure messaging remains clinically relevant, differentiated, and compliant with regulatory requirements.
• Partner with Medical Affairs to translate scientific evidence into compelling customer-facing communications.
• Work with Marketing Communications and Digital Marketing to develop promotional materials, digital assets, educational resources, and field tools.
• Maintain consistency of messaging across customer touchpoints and channels.
• Partner with Digital and Omnichannel Marketing teams to develop, execute, and evaluate integrated campaigns.

Sales Enablement & Training

• Develop and maintain sales messaging, clinical messaging training programs, and field enablement resources.
• Partner with Sales leadership to effectively communicate value propositions and clinical evidence.
• Lead the development of competitive selling tools, objection-handling resources, and customer engagement materials.

Medical Affairs Collaboration

• Partner closely with Medical Affairs to align scientific and commercial strategies.
• Support publication planning, evidence dissemination, advisory boards, and educational initiatives.
• Translate clinical evidence into actionable commercial programs while maintaining compliance.
• Help identify evidence gaps and opportunities for future clinical research.
• Develop and execute KOL engagement strategies in partnership with Medical Affairs.
• Support the identification, recruitment, and development of relationships with national thought leaders, while partnering with Sales to engage regional and local thought leaders.
• Manage the commercial aspects of the speaker bureau program in partnership with Medical Affairs, including recruitment, utilization strategy, and program effectiveness.
• Collaborate with internal stakeholders to maximize educational impact and customer engagement.

Partner Laboratory Commercialization

• Develop centralized clinician marketing programs supporting laboratory partners offering the company's diagnostic assay.
• Collaborate with partner laboratories to align commercialization strategies and demand-generation initiatives.
• Create scalable tools, campaigns, and educational resources that can be deployed across multiple testing channels.
• Support launch planning and ongoing commercialization efforts for new laboratory customers.
• Collaborate with Business Development and Commercial Leadership on partner laboratory commercial initiatives, serving as a key Marketing liaison between the company and its laboratory partners.

Cross-Functional Engagement

• Participate in cross-functional teams involving Sales, Medical Affairs, Regulatory Affairs, Market Access, Commercial Operations, external partners, and agencies.
• Ensure commercial programs are executed on time, within budget, and in compliance with applicable regulations.

Qualifications / Requirements

Required

• Bachelor's degree in Marketing, Business, Biology, Life Sciences, or a related field.
• 3-8 years of clinician-facing product marketing or product management experience.
• Experience marketing laboratory services, diagnostic products, medical devices, or healthcare services.
• Demonstrated success developing and executing healthcare provider marketing programs.
• Experience working with cross-functional teams in regulated healthcare environments.
• Strong analytical, planning, and project leadership skills.
• Excellent written, verbal, and presentation communication abilities.

Preferred

• MBA or related graduate degree.
• Experience in urology and/or oncology.
• Experience supporting both direct sales organizations and channel partners.
• Experience managing KOL programs, speaker bureaus, and advisory boards.

Physical Requirements

Ability to sit, stand, and/or walk throughout the course of the day; operate a computer and multitask across communication and data-entry platforms; communicate by telephone for several hours per day; safely operate a vehicle; and travel using available ground and/or air transportation.

Other Requirements

This is a remote position.

About the Company

This company is a growing diagnostics organization developing innovative, accessible testing solutions designed to improve cancer diagnostics and patient care.

The company offers a collaborative, flexible working environment and a comprehensive benefits package, including:

• Employer-paid medical coverage for employees, with partial coverage for spouses/dependents.
• Employer-paid dental and vision coverage for employees and their families.
• Employer-paid group term life insurance and short- and long-term disability coverage.
• 4% employer retirement contribution match.
• Incentive performance plan, stock option program, and commission program.
• Generous PTO and holiday program.
• Flexible work schedule and employee referral program.
• Compensation may vary based on work state, geographic region, and territory.

Pay Range

$85,000-$150,000 per year