Salesforce Marketing Cloud Training and Comms Consultant
Project Overview:
EPM are seeking an experienced external consultant to lead a strategic initiative focused on enhancing user training and communication within the Salesforce Marketing Cloud channel, specifically tailored for the Healthcare Sector.
Scope of Work:
The consultant will independently manage and execute the following tasks:
1. Training & Onboarding Management
- Design and implement a comprehensive training plan for Salesforce Marketing Cloud.
- Conduct knowledge assessments and refresher training across global markets, with a focus on onboarding LATAM users.
- Deliver online webinars and presentations to Marketing Cloud users.
- Collect case studies and feedback to refine training content.
- Develop FAQs and training materials, and hand over finalised documents for internal review.
- Identify potential Key Users based on training participation and skill levels.
2. Key User Community Management
- Create personalised training plans for Key Users to support local teams.
- Provide consultancy to enhance communication and engagement within the Key User community.
- Coordinate peer-led training sessions to promote knowledge sharing.
3. Community Development & Communication
- Develop and implement new communication formats to boost user engagement.
- Organise regular meetings to share updates on new Marketing Cloud features and integration's.
- Gather and distribute relevant use cases from various regions.
- Establish a structured training program led by Key Users.
- Strengthen the community through targeted training and gap analysis.
Additional Information:
- All necessary documentation and system access will be provided at project initiation.
- The consultant will represent themselves as an external advisor when interacting with third parties.
Ideal Candidate:
- Proven experience with Salesforce Marketing Cloud, especially in training and community development.
- Strong communication and stakeholder engagement skills.
- Experience working in or with the healthcare sector is a plus.
- Fluent in English; Spanish or Portuguese proficiency is advantageous for LATAM onboarding.
If this opportunity aligns with your experience and interests, and you possess the skills outlined above, we'd love to hear from you-apply today and help shape the future of Marketing Cloud training in the healthcare sector.
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