Director, Strategic Marketing
Strategic Marketing Director
Overview
Our client is seeking a Strategic Marketing Director to lead B2B marketing strategy and execution for a complex healthcare-related business unit. This senior leadership role will develop annual strategic marketing plans, drive go-to-market initiatives, strengthen brand positioning, and support business growth objectives through data-driven marketing programs.
The successful candidate will combine strategic thinking with hands-on execution, partnering closely with business leaders, sales, account management, communications, and marketing teams to drive market penetration, customer growth, and commercial success.
Key Responsibilities
Strategic Marketing & Brand Leadership
- Lead branding initiatives, including positioning, messaging, and value proposition development
- Drive annual strategic planning processes and contribute to multi-year business planning efforts
- Develop and execute annual marketing plans aligned with growth objectives and commercial priorities
- Create and implement comprehensive go-to-market strategies for products, services, and business initiatives
- Identify opportunities to expand market share, increase customer engagement, and enter new customer segments
- Conduct market assessments and competitive landscape analyses to inform business strategy
Commercial Growth & Sales Enablement
- Partner with sales teams to generate, nurture, and convert leads throughout the customer journey
- Develop strategies that support customer acquisition, retention, cross-selling, and deeper account penetration
- Create sales enablement materials including presentations, case studies, sales collateral, training materials, and customer-facing content
- Support commercialization efforts for new products and service offerings, including launch planning and market conditioning activities
- Collaborate with account management teams to drive growth within strategic customer accounts
Content Development & Marketing Execution
- Serve as a lead content creator and business copywriter across marketing and commercial initiatives
- Develop marketing campaigns, promotional materials, email programs, web content, and digital assets
- Oversee content development for websites and other digital marketing channels
- Ensure marketing initiatives are delivered on time and aligned with business objectives
- Coordinate the development and execution of advertising, promotional, and integrated marketing campaigns
Market Research & Customer Insights
- Lead primary and secondary market research initiatives
- Analyze customer feedback, competitive intelligence, industry trends, and business performance data
- Translate research findings into actionable marketing and commercial strategies
- Forecast market opportunities and support business planning through data-driven insights
- Identify emerging customer needs and opportunities for growth
Events & Cross-Functional Leadership
- Develop and execute conference, trade show, and event strategies
- Collaborate with cross-functional stakeholders to ensure alignment across business objectives
- Participate in leadership meetings, business reviews, and operational planning discussions
- Manage projects involving multiple stakeholders and competing priorities
- Ensure appropriate review and approval processes for external-facing materials
Communications & Thought Leadership
- Partner with communications and public relations teams to support brand visibility initiatives
- Help identify and develop thought leadership opportunities
- Contribute to media relations activities and messaging development
- Support executive communications, issue management, and reputation-building efforts
- Develop press releases and other external communications materials
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 10+ years of progressive marketing experience within a complex B2B environment
- Demonstrated success developing and executing strategic marketing plans that support business growth
- Exceptional written and verbal communication skills
- Strong experience creating content across multiple marketing channels
- Proven ability to partner effectively with cross-functional stakeholders and senior leadership teams
- Strong analytical, strategic thinking, and problem-solving capabilities
- Experience translating complex business concepts into compelling marketing programs and customer-facing content
- Excellent project management, organizational, and prioritization skills
- Ability to thrive in a fast-paced, evolving environment
Preferred
- Master's degree in Marketing, Communications, Business, Healthcare Administration, or a related field
- Background supporting membership-based organizations, strategic sourcing organizations, healthcare networks, or other complex business ecosystems
- Experience leading product launches, commercialization efforts, and integrated marketing campaigns
Ideal Candidate
The ideal candidate is a strategic marketer who can balance big-picture planning with hands-on execution. They are an exceptional writer, strong collaborator, and business-minded marketing leader who can quickly learn complex subject matter, uncover actionable insights, and develop marketing programs that drive measurable business results.
FAQs
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