Senior Manager, Digital Marketing
Senior Manager, Digital Marketing
Location: Remote
Company: Growing Rare Disease Biopharmaceutical Company
Role Overview
A growing biopharmaceutical company focused on innovative therapies for rare autoimmune diseases is seeking a Senior Manager, Digital Marketing to join its commercial organization. This individual will play a key role in developing and executing digital engagement strategies that support brand growth, healthcare professional engagement, patient education, and overall commercial objectives.
Key Responsibilities
- Develop and execute digital marketing strategies across social media, email, CRM, and web platforms
- Manage corporate, brand, and disease awareness social media channels, including content planning, creation, and optimization
- Lead CRM and email marketing initiatives, including audience segmentation, automated campaigns, and customer engagement programs
- Own the digital content workflow, collaborating with cross-functional stakeholders and agency partners to deliver compliant, high-impact content
- Coordinate MLR review and approval processes for digital assets and promotional materials
Experience & Skills
- Bachelor's degree with 4+ years of digital marketing, social media, CRM, or commercial marketing experience
- Experience within pharmaceutical, biotech, healthcare, or another regulated industry preferred
- Strong understanding of digital marketing channels, analytics, social media strategy, and content optimization
- Experience managing MLR review processes and working within a compliant environment
- Previous experience working with platforms such as Canva, Microsoft Office, Adobe Studio
Why This Opportunity?
- Opportunity to make a visible impact within a growing commercial organization
- High level of ownership over digital strategy and execution
- Exposure to rare disease and specialty pharmaceutical marketing
- Flexibility - fully remote role with limited travel
Application Process
Interested candidates who meet the qualifications are encouraged to apply. Please ensure your resume highlights your relevant experience and achievements in pharmaceutical sales.
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