Director, Market Research
Role Overview
This senior-level position leads U.S. healthcare provider (HCP) market research efforts, focusing on generating actionable insights through both qualitative and quantitative methodologies. The role is highly collaborative and strategic, supporting commercial decision-making and brand development.
Key Responsibilities
- Lead strategic market research initiatives to inform brand direction and identify growth opportunities
- Design and execute end-to-end qualitative and quantitative research focused on HCP behaviors and perceptions
- Serve as a key partner to cross-functional teams, translating insights into clear, actionable strategies
- Act as the primary contact for HCP market intelligence, ensuring insights are shared across the organization
- Manage external research vendors, define project scopes, and ensure use of innovative methodologies
- Oversee research budgets to maximize efficiency and impact
Requirements
- Bachelor's degree required; advanced degree (MBA, MS) preferred
- Minimum 12 years of experience in primary market research within healthcare, pharma, or life sciences
- Expertise in both qualitative and quantitative research methods
- Strong analytical skills with the ability to turn complex data into strategic insights
- Proven ability to manage multiple priorities and meet deadlines independently
- Excellent collaboration skills with a track record of cross-functional teamwork
- Hybrid work model with on-site presence required several days per week in the Northeast U.S.
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