Patient Services Marketing Director
Patient Services Marketing Director
A growing healthcare communications agency is seeking a senior strategic advisor to support pharmaceutical clients in the development, optimization, and communication of patient support programs. This individual will bring deep expertise in patient services marketing and help clients improve access, activation, adherence, and the overall treatment experience.
Reporting into executive leadership, this role partners closely with strategy, account, creative, medical, market access, analytics, and client teams to translate patient journey insights, access challenges, and operational realities into effective patient support strategies and marketing programs.
Key Responsibilities
- Advise pharmaceutical clients on patient services marketing strategy, program positioning, and patient/provider engagement
- Develop audience strategies, messaging frameworks, launch plans, and omnichannel engagement approaches
- Identify barriers to access, adherence, and program utilization, translating insights into strategic recommendations
- Collaborate with cross-functional stakeholders including brand, market access, reimbursement, medical, compliance, and vendor partners
- Guide development of patient, caregiver, provider, field, and hub-facing materials
- Support launch readiness, field pull-through initiatives, and ongoing program optimization
- Leverage analytics, customer feedback, and market trends to enhance program performance
- Contribute to thought leadership, business development efforts, and organic account growth
Background & Qualifications
- Bachelor's degree required; advanced degree preferred
- 10+ years of experience in pharmaceutical patient services marketing, patient support programs, or a related consulting environment
- Strong understanding of access and reimbursement, affordability programs, adherence, case management, and field execution
- Ability to translate complex operational programs into clear strategic recommendations and stakeholder communications
- Familiarity with regulatory, legal, privacy, and compliance considerations within patient support services
Ideal Profile
- Strategic advisor with experience operating at the Patient Services Director level or equivalent
- Strong executive presence and client-facing communication skills
- Consultative problem-solver who can connect patient needs, brand priorities, and operational realities
- Commercially minded leader who can identify growth opportunities while driving measurable client impact
Location: Hybrid, New York tri-state area preferred
Compensation: Competitive base salary, bonus opportunity, comprehensive benefits, retirement match, and flexible PTO package