Head of Marketing - Diagnostics

Location: Germany (remote/hybrid - candidates can be based anywhere in Germany)
Travel: Approximately 20-30%

Overview

We are partnering with a growing diagnostics organisation seeking a Head of Marketing to lead its strategic marketing function across Europe. This is a high-impact leadership role responsible for driving commercial growth, strengthening market positioning, and developing a team of Product Managers focused on a specialised diagnostics portfolio.

Key Responsibilities

• Develop and execute the European marketing strategy for the diagnostics portfolio.
• Lead, coach, and develop a team of Product Managers, building a high-performing and collaborative culture.
• Own portfolio strategy, product positioning, segmentation, and market expansion initiatives.
• Drive successful product launches and go-to-market activities across international markets.
• Conduct market analysis, competitor assessments, and customer research to identify growth opportunities.
• Partner closely with Commercial, Medical, and R&D teams to ensure market needs are incorporated into product development.
• Define and monitor key marketing KPIs, ensuring measurable business impact and ROI.
• Build relationships with key stakeholders, KOLs, distributors, and strategic partners.
• Represent the organisation at industry conferences, customer meetings, and scientific events.

Requirements

• Bachelor's degree in Life Sciences.
• Significant marketing leadership experience within the diagnostics, molecular diagnostics, pathology, or broader life sciences sector.
• Proven experience leading and developing Product Managers or Product Marketing teams.
• Strong product management and portfolio strategy experience.
• Demonstrated success delivering go-to-market strategies and product launches.
• Experience working cross-functionally with Sales, R&D, Medical Affairs, and executive stakeholders.
• Strong commercial acumen with the ability to translate scientific innovation into business growth.
• Excellent communication and stakeholder management skills.
• Fluent English required; German is advantageous.

What We're Looking For

We are seeking a commercially minded marketing leader who combines strategic thinking with hands-on execution.

The ideal candidate will have a strong diagnostics background, a track record of leading product management teams, and the ability to inspire and develop people while driving sustainable market growth.