Director, Strategic Marketing

Strategic Marketing Director

Overview

Our client is seeking a Strategic Marketing Director to lead B2B marketing strategy and execution for a complex healthcare-related business unit. This senior leadership role will develop annual strategic marketing plans, drive go-to-market initiatives, strengthen brand positioning, and support business growth objectives through data-driven marketing programs.

The successful candidate will combine strategic thinking with hands-on execution, partnering closely with business leaders, sales, account management, communications, and marketing teams to drive market penetration, customer growth, and commercial success.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Lead branding initiatives, including positioning, messaging, and value proposition development
• Drive annual strategic planning processes and contribute to multi-year business planning efforts
• Develop and execute annual marketing plans aligned with growth objectives and commercial priorities
• Create and implement comprehensive go-to-market strategies for products, services, and business initiatives
• Identify opportunities to expand market share, increase customer engagement, and enter new customer segments
• Conduct market assessments and competitive landscape analyses to inform business strategy

Commercial Growth & Sales Enablement

• Partner with sales teams to generate, nurture, and convert leads throughout the customer journey
• Develop strategies that support customer acquisition, retention, cross-selling, and deeper account penetration
• Create sales enablement materials including presentations, case studies, sales collateral, training materials, and customer-facing content
• Support commercialization efforts for new products and service offerings, including launch planning and market conditioning activities
• Collaborate with account management teams to drive growth within strategic customer accounts

Content Development & Marketing Execution

• Serve as a lead content creator and business copywriter across marketing and commercial initiatives
• Develop marketing campaigns, promotional materials, email programs, web content, and digital assets
• Oversee content development for websites and other digital marketing channels
• Ensure marketing initiatives are delivered on time and aligned with business objectives
• Coordinate the development and execution of advertising, promotional, and integrated marketing campaigns

Market Research & Customer Insights

• Lead primary and secondary market research initiatives
• Analyze customer feedback, competitive intelligence, industry trends, and business performance data
• Translate research findings into actionable marketing and commercial strategies
• Forecast market opportunities and support business planning through data-driven insights
• Identify emerging customer needs and opportunities for growth

Events & Cross-Functional Leadership

• Develop and execute conference, trade show, and event strategies
• Collaborate with cross-functional stakeholders to ensure alignment across business objectives
• Participate in leadership meetings, business reviews, and operational planning discussions
• Manage projects involving multiple stakeholders and competing priorities
• Ensure appropriate review and approval processes for external-facing materials

Communications & Thought Leadership

• Partner with communications and public relations teams to support brand visibility initiatives
• Help identify and develop thought leadership opportunities
• Contribute to media relations activities and messaging development
• Support executive communications, issue management, and reputation-building efforts
• Develop press releases and other external communications materials

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 10+ years of progressive marketing experience within a complex B2B environment
• Demonstrated success developing and executing strategic marketing plans that support business growth
• Exceptional written and verbal communication skills
• Strong experience creating content across multiple marketing channels
• Proven ability to partner effectively with cross-functional stakeholders and senior leadership teams
• Strong analytical, strategic thinking, and problem-solving capabilities
• Experience translating complex business concepts into compelling marketing programs and customer-facing content
• Excellent project management, organizational, and prioritization skills
• Ability to thrive in a fast-paced, evolving environment

Preferred

• Master's degree in Marketing, Communications, Business, Healthcare Administration, or a related field
• Background supporting membership-based organizations, strategic sourcing organizations, healthcare networks, or other complex business ecosystems
• Experience leading product launches, commercialization efforts, and integrated marketing campaigns

Ideal Candidate

The ideal candidate is a strategic marketer who can balance big-picture planning with hands-on execution. They are an exceptional writer, strong collaborator, and business-minded marketing leader who can quickly learn complex subject matter, uncover actionable insights, and develop marketing programs that drive measurable business results.