Senior Manager, Insights and Analytics - Gastroenterology
An invigorating new opportunity at a renowned, global pharmaceutical company that is transforming the pharmaceutical industry through their values and R&D-driven market leadership. They are dedicated to empowering their people to realize their potential through lifechanging work. Certified as a Global Top Employer, they offer stimulating careers, encourage innovation, and strive for excellence in everything they do.
This candidate will be responsible for the analytics and insights for the growing Gastroenterology Business Unit (GIBU).
OBJECTIVE:
- Leveraging skills in data analytics to build insightful, creative and continuously improving deliverables to the marketing, sales and commercial strategy teams, along with other key stakeholders across the Gastroenterology Business Unit (GIBU).
- Bringing a consultative approach to working with stakeholders. Work closely with a cross functional team to analyze data and synthesize insights answering a wide range of strategic and tactical commercial questions related to new product launches. Leads business reviews with the sales, managed markets and marketing leadership for GI portfolio to provide recommendations on effective tactics using KPIs and other lead sales performance indicators.
- Becomes a trusted resource within the Gastroenterology Business Unit for brand and launch strategy analytics and insights and gain greater exposure as the Gastroenterology Business Unit grows. Is an advisor across the commercial organization for analyzing secondary data to deliver clear, accurate actionable insights with a relentless focus on accuracy
- Working with patient level claims, account, and Health Care Professional sales data and answered business questions related to the brand, marketing, and market access analytics. Is familiar with patient journey, line of therapy and source of business analytics. The Senior Manager, Insight and Analytics is also responsible for developing new capabilities to build analyses and models that use best practices and industry knowledge.
ACCOUNTABILITIES:
- Provide an objective and detailed understanding of current and future markets, product performance, customers, and competitors to inform GI product life cycle management, support the commercialization of pipeline assets and guide product and disease area strategy.
- Build strong relationships cross-functionally with internal partners (Marketing/Brand, Sales, Strategy, Medical Affairs, HEOR, Commercial Operations and Forecasting), collaborating effectively to ensure team success.
- Manage the performance of detailed, comprehensive secondary market data analyses in the area of regional market landscapes for product portfolios with annual expenditures of over a billion dollars or more. Recommend courses of action to support executive decision making in strategic business planning activities, such as introduction of CSOs, sizing changes, new marketing campaigns.
- Lead reporting projects that enhance the capabilities and effectiveness of the Marketing, Managed Markets, Strategy and Sales Analytics department in business analytics and data driven insights.
- Work with and mentors analysts within the group to ensure that appropriate analytical techniques are fully leveraged.
- Lead key market analytics projects to inform strategic and brand planning, forecasting, and market access projects.
- Serve as primary liaison related to any level of GI Analytics Management Staff as appropriate on internal committees or external team meetings and communications.
- Responsible for the preparation and delivery of market, analytics and technical training to new team members (e.g. market trends, secondary data reviews, BI software tools: Tableau or PowerBI, etc).
- Ensure that all reporting has gone through the QC process to ensure accuracy and communication clarity prior to being presented to our customers.
- Evaluate, recommend and communicate appropriate models/techniques and industry knowledge to other team members.
- Build and maintain a learning and continuous-development environment to ensure employee engagement and growth.
EDUCATION, EXPERIENCE AND SKILLS:
- BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, etc.
- 6+ years quantitative analytical or forecasting experience; or advanced degree in an analytical field
- 4+ years statistical analysis and/or quantitative experience.
- Complete understanding and application of quantitative principles, concepts, practices, and standards surrounding the use and manipulation of secondary market data sources.
- Strong command of a variety of analytical and market research techniques, Experience utilizing rigorous logic and methods to solve difficult problems with effective solutions. Utilizes creativity and ingenuity to develop solutions to complex problems, formulates strategies and approaches that may fall outside historical norms.
- Sought out as an analytical expert and, more importantly, as a strategic adviser.
- In-depth experience designing and conducting quantitative and qualitative primary and secondary market research.
- Must have in-depth knowledge and experience in a complex franchise-specific market. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required.
- Knowledge of coding techniques in SAS and VBA, (Or Python, R, or similar), comfort with automation of reporting.
- Experience with BI tools such as Tableau, Qlikview or similar preferred, willingness to learn required.
- Experience with people management preferred.
- Consultative and creative with a willingness to learn, teach and grow.
- Extensive knowledge of regional landscapes across therapeutic markets and industry best practices.
If you are interested, please submit a resume/CV!
