An industry leading Medical Device/Diagnostics Company is seeking a Marketing Manager (MM) to define strategy and lead marketing execution for the United States outpatient commercial franchise. The Marketing Manage would build and lead a marketing organization for the second largest P&L within the business, based in Princeton, NJ. The position reports to the U.S. National Sales Director, U.S. Outpatient Commercial Operations and serves as a senior member US Commercial Team.
RESPONSIBILITIES:
- Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Urgent Care, Primary Care, Oncology, Ambulatory Surgery Centers, Mobile Health)
- Establish a U.S. Outpatient-specific KPI Dashboard to track progress against execution of the strategy
- Understand and utilize means of medical distribution and align the U.S. Outpatient strategy with that of partner distributors to maximize sales pull through
- Collaborates effectively with the U.S. Hospital marketing team to drive sales where the markets overlap (such as IDN's and Health Systems)
- Anticipate potential risks and proactively develop and implement mitigation plans
- Understand and manage regulatory, compliance and U.S. acute/non-acute care reimbursement
- Define U.S. Outpatient growth, customer loyalty and retention strategies, using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs
- Work with the National Sales Director to manage the Outpatient P&L to ensure sales and profit objectives are achieved on a quarterly and annual basis
REQUIREMENTS:
- Bachelor's Degree required combined with 7+ years' experience in marketing leadership roles in the healthcare industry OR MBA Degree from top tier business school with 5+ years' experience in marketing leadership roles in the healthcare industry
- Must have demonstrated ability to align and integrate sales and marketing teams and cross-functions to ensure they work together to deliver results
- Experience as a marketing leader of a $50MM+ business
- Hands-on strategic planning, marketing, and sales experience required
