VP, Business Development
Role Summary
The VP, Business Development drives new business growth for a healthcare agency specializing in market access, managed markets, and payer‑focused communications. This leader identifies and secures partnerships with pharmaceutical, biotech, and life sciences clients, positioning the agency as a go‑to partner for value communication, payer strategy, and access‑focused creative and strategic solutions.
Key Responsibilities
New Business & Growth Leadership
- Build and manage a strong pipeline of market access and payer‑focused opportunities-AMCP dossiers, payer value decks, access strategy, HEOR communications, and access‑focused creative solutions.
- Lead outreach, pitching, and closing efforts to meet revenue and growth targets.
- Partner with executive leadership to refine offerings and expand service lines.
Client Acquisition & Relationship Development
- Cultivate senior‑level relationships within pharma, biotech, and health‑tech organizations.
- Lead pitches and presentations, clearly articulating the agency's unique capabilities across market access, payer marketing, and value storytelling.
- Build credibility as a strategic partner who understands payer and provider dynamics.
Internal Collaboration & Proposal Development
- Work closely with strategy, accounts, and creative teams to shape compelling RFP responses, proposals, and scopes of work.
- Guide cross‑functional teams in building solutions aligned with client goals, clinical evidence, and payer needs.
- Represent the agency at industry meetings and conferences.
Industry & Market Insight
- Stay current on payer trends, reimbursement challenges, and policy developments that impact access strategies.
- Translate market insights into opportunities for new engagements and expanded offerings.
Qualifications
- 7+ years in business development within a market access agency, managed markets consultancy, or healthcare advertising agency with market access experience.
- Deep understanding of U.S. payer systems and pharmaceutical access dynamics.
- Proven success cultivating and closing mid‑ to large‑scale accounts.
- Strong executive presence, storytelling ability, and consultative selling skills.
- Experience collaborating with strategy, account, and creative teams within an agency structure.
FAQs
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